7 SXSW Panels from 360i & Friends [VOTE NOW]

SXSW Interactive is one of the most celebrated new media conferences of the year, with more than 2,500 sessions currently competing for a spot at the show. The SXSW PanelPicker plays a significant role in determining the programming for this highly competitive event – and it is now open for public voting.

This year, we’re thrilled to be involved with several panels that spotlight how major brands are adapting to changes in the digital space, dive into emerging mobile-social trends and more. We invite you to peruse through the summaries below and vote for your favorites.

Mobile Face-off: US vs. Japan: Which country is leading the mobile market – the U.S. or Japan? In this head-to-head panel, experts from both sides of the Pacific face off to determine which country holds mobile supremacy. Attendees will learn about the latest innovations and case studies and determine for themselves which country is leading – and which is lagging.

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I’ll see your Freud & raise you Foucault: The social networks we join, the technologies we use and the toys we play with are rewiring our brains. Do we sufficiently understand how media makes meaning for mankind? Do we understand how it alters the way we interact with the society, people and, yes, brands, in the world around us? This session will discuss frameworks for how to understand the changes happening around us and how it plays out in media, advertising and in the ‘real world’. Original hypnosis assisted research, as well as the latest techniques in online listening, plus a dash of media psychology, will help reveal the changes taking place in our own minds and in the collective brain that pulses around us all.

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Bravo’s Mobile-Social Living Room: TV viewership has radically transformed from a passive experience to a more engaged, interactive, and on-demand experience. This means that networks today not only have to create quality entertainment products – they also have to consider how to enhance the viewing experience and leverage mobile + social media to promote them and build a community of loyal viewers. In this session, learn how BRAVO is making the most of shifting TV consumption habits and creating a model of the future when it comes to TV content creation and promotion. Speakers- Sarah Hofstetter, SVP Brand Strategy & Emerging Media, 360i Ellen Stone, SVP of Marketing, BRAVO.

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How Oreo Celebrates a 100th Birthday in Social: 2012 marks the 100th birthday of Oreo, the World’s Favorite Cookie. This session will outline how Oreo is celebrating the momentous occasion with its global audience via social media. Join Oreo’s Jessica Robinson and Sarah Hofstetter, SVP of Brand Strategy at digital agency 360i, as they discuss how the iconic brand has translated 100-year-old brand affinity into a loyal community of fans and followers in social spaces. And, of course, there will be plenty of Oreo cookies and milk to celebrate 100 years.

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No Wallet? No Problem. Enter Mobile Payments: The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store are using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaption because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

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Hey, that’s mine! Who Owns Content: It’s never been so easy to grab content, repost it, share it and even pretend it’s ours. We’ve been told since elementary school that plagiarism is bad, so what’s the deal – should content remixing be considered stealing or personalizing? BO.LT founder Matthew Roche views content remixing as a critical creative weapon in the war for attention. So whether you’re a writer, designer, photographer or other creative professional, come air your grievances about content theft vs. creativity and engage in this open debate on if remixing can actually be *good* business. Marketing guru David Berkowitz will serve as the instigator, encouraging lively debate from both sides. Water balloons will be provided.

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The Facebook Customer Service Challenge for Brands: Managing customer service on a Facebook Page is a messy proposition, particularly for large businesses and brands. Increasingly impatient customers and fans are flocking to the Facebook Wall to fire off specific questions or complaints about product and service issues, with the expectation of receiving a rapid-fire satisfactory response and the threat of making a big stink across their social networks if they don’t. Plus, the exchange happens right out in the open for all to see. How can brands cope? From discussions on scaling staffing coverage to evaluating when to respond and the right tone to take, our panelists will share their experiences, hiccups, and words of wisdom for carrying out good customer service in the challenging Facebook environment.

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