April 30, 2009 1:58 pm
Each year, ad:tech San Francisco draws thousands of attendees seeking valuable strategic advice from some of the industry’s foremost digital marketing experts. Large-scale industry events like this often serve as compasses that point toward emerging topics and trends in the online arena. From the keynote speeches to the conversations that emanate in post-session breakouts, the chatter that takes place during ad:tech is often a key indicator as to what’s on the horizon for digital media.
Last week, 360i’s Customer Insights group monitored online conversations taking place during the three-day conference. By nature, the event drew an enthusiastic crowd of social media aficionados who took to Twitter and other social platforms to communicate with others in attendance – as well as those not in attendance, who were following the activity at ad:tech from home.
Here are some of the key findings:
Most Buzzed About
- Speakers: Wikipedia Founder Jimmy Wales dominated digital chatter.
- Topics: Conference attendees and followers couldn’t say enough about social media. Conversations within this topic were diverse and included buzz about Wales’ keynote address and user-generated content.
How Attendees Communicated
- Most conversations, about 70 percent, occurred on Twitter. The fast-growing microblogging platform has become a key resource for discussion surrounding specific events, as those most interested can utilize hashtags (like #adtech) and Twitter search tools to find others eager to talk about the same subject.
- Attendees posted lived audio and video during the conference, primarily on Twitter and blogs.
View our Slideshare presentation below for a deeper dive into ad:tech conversations.
