<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Digital Connections - 360i Blog, Digital Marketing Agency</title>
	<link>http://blog.360i.com</link>
	<description>Digital Marketing &#38; Social Media Blog</description>
	<lastBuildDate>Wed, 16 May 2012 16:04:25 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.2.1" -->

	<item>
		<title>#SocialTV Spotlight: 8 Movers &amp; Shakers from the Past 30 Days</title>
		<description><![CDATA[Spring has sprung and along with it a ton of exiting Social TV News. April was a wild month that included record-breaking premieres, flashy media upfronts, election developments and historic, digital signs of the times. Below are some of our favorite highlights from the past 30 days. 360i Social TV Spotlight &#8211; April View more [...]]]></description>
		<link>http://blog.360i.com/social-media/social-tv-spotlight-april-2012</link>
			</item>
	<item>
		<title>Borrowed Influence: The New Symbiotic Relationship Between PR &amp; Advertising</title>
		<description><![CDATA[Since the Mad Men era, the widely held perception has been that consumers are only influenced by advertisements of shiny celebs and models – but social media and the rise of a new sect of influencers is turning this notion on its head. Recent research shows that consumers would rather receive marketing messages from bloggers or [...]]]></description>
		<link>http://blog.360i.com/social-media/borrowed-influence-pr-advertising</link>
			</item>
	<item>
		<title>Sweet Music: Join Coca-Cola &amp; Jason Derulo for a Live Google+ Hangout</title>
		<description><![CDATA[For many teens, the pinnacle of ‘Happiness’ would be hanging out with their favorite pop star – of course few people are ever afforded such an opportunity. Well, this dream is about to become a reality for seven lucky teens thanks to 360i client Coca-Cola and Google+. As part of Coca-Cola and American Idol’s ‘Perfect [...]]]></description>
		<link>http://blog.360i.com/social-media/sweet-music-join-coca-cola-jason-derulo-for-a-live-google-hangout</link>
			</item>
	<item>
		<title>Bing Announces Social Updates to Search Results</title>
		<description><![CDATA[Last week, Bing announced the most significant update to its platform since its launch three years ago, by introducing a new social structure to its search results. Microsoft has had the jump on Google for quite some time now when it comes to privileged social data, winning both the Twitter fire-hose deal and enjoying a [...]]]></description>
		<link>http://blog.360i.com/search-marketing/bing-announces-social-updates-to-search-results</link>
			</item>
	<item>
		<title>Digital Content NewFronts: Platforms Enter the Big Leagues to Allure Big Brand Dollars</title>
		<description><![CDATA[There was a lot to digest after a week of events at the Digital Content NewFronts (DCNF), which wrapped on Thursday with Google’s BrandCast event. This year, the magnitude of the event trumped those of years past, with platforms proudly touting the power of native digital content to attract large brand marketers. This post brings [...]]]></description>
		<link>http://blog.360i.com/events-conferences/digital-content-newfronts-platforms-enter-the-big-leagues-to-allure-big-brand-dollars</link>
			</item>
	<item>
		<title>Tumblr Rolls Out Ad Products to Select Brand Partners</title>
		<description><![CDATA[Last week, Tumblr decided to throw their hat in the ring and start selling ads on their platform. Perhaps because they’ve had a chance to observe Facebook as they have publicly iterated on the core value proposition of their advertising products, Tumblr has skipped those steps and come out with a very clear stance on [...]]]></description>
		<link>http://blog.360i.com/social-media/tumblr-rolls-out-ad-products-to-select-brand-partners</link>
			</item>
	<item>
		<title>Evaluating Success with Facebook Advertising</title>
		<description><![CDATA[While advertisers have been flocking to Facebook – especially in light of media opportunities introduced at fMC earlier this year – measuring the impact of their efforts relative to other channels has left some media folks scratching their heads. A Wall Street Journal article published yesterday explores the sense of “doubt” some marketers feel toward [...]]]></description>
		<link>http://blog.360i.com/social-media/evaluating-success-with-facebook-advertising</link>
			</item>
	<item>
		<title>360i Taps Three-Time Cannes Winner Adam Kerj as Chief Creative Officer</title>
		<description><![CDATA[We’re excited to announce today that 360i has hired Adam Kerj as Chief Creative Officer, effective immediately. Adam joins as us a member of the agency’s executive team and will oversee 360i’s creative department. A pioneer in identifying and implementing big ideas that solve business challenges, Adam’s expertise and passion will expand our current capabilities [...]]]></description>
		<link>http://blog.360i.com/360i-news/adam-kerj-cco</link>
			</item>
	<item>
		<title>3 Ways Social Media is Disrupting the Fashion Industry</title>
		<description><![CDATA[Social media has had a way of disrupting industries over the past five years, with the world of fashion being no different. The unique operational cycles of luxury fashion labels (i.e. the time lapse between runway shows and actual product availability) are being challenged by a real-time environment where bloggers and socially savvy fashion enthusiasts [...]]]></description>
		<link>http://blog.360i.com/social-media/3-ways-social-media-is-disrupting-the-fashion-industry</link>
			</item>
	<item>
		<title>Hulu Puts Some Skin in the Game &#8212; and Plays Catch-up to TV</title>
		<description><![CDATA[In a video landscape twist, Hulu has made a move whereby its buying model will now more closely resemble that of TV. The platform announced this week that it will now only charge advertisers for video ad views that reach 100 percent completion rate. This is all tied to where the beacon resides on the [...]]]></description>
		<link>http://blog.360i.com/emerging-media/video-emerging-media/hulu-puts-some-skin-in-the-game-%e2%80%93-and-plays-catch-up-to-tv</link>
			</item>
</channel>
</rss>

