Gaming Insider

In his last post, my fellow Gaming Insider Josh Lovison mentioned the possibility of advertisers reevaluating the advergame space, especially in light of the success of the distribution channels through the Xbox Live Marketplace and the Playstation Network store.While it would be great to see an uptick in quality branded games, there are definitely some barriers. For one, the skill set for making fun, simple, casual games isn’t especially widespread — it seems like it’s easy to make an OK advergame, but very difficult to make a good one.

That said, with all the tools available on the wide variety of social media and content sites, there are many ways that companies without a lot of experience in gaming can nonetheless create a strong casual game offering without necessarily outsourcing or hiring someone with the video game developer skill set. A great example is a  a simple choose-your-own adventure game developed by the English Metropolitan Police, designed to educate British youths about the dangers and consequences of carrying knives (and the fact that British police can search you without probable cause, apparently). The game, while very slickly produced, only requires a solid understanding of YouTube annotation functionality and video production skills — something any medium-to-large-sized firm should be able to muster.

(more…)

EA’s “Sin to Win” promo should have aligned with social marketing best practices instead of conforming to crude gamer stereotypes.

“No one ever went broke underestimating the intelligence of the American people,” goes the famous quote by H.L. Mencken, which many marketers seem to take to heart. After all, if you want to maximize your reach, you ought to appeal to the lowest common denominator, right? Wrong, as Electronic Arts found out this week, as its “Sin to Win” promotion for the upcoming “Dante’s Inferno” inspired an enormous amount of backlash which eventually forced the company to apologize for the whole scheme.

The Cliff Notes version of the promotion is that EA was encouraging Comic-Con attendees to “Commit acts of lust” with “booth babes” (by which they simply meant “take a picture with a booth babe”) and then tweet a photo link to the Dante’s Inferno development team’s feed with a #Lust hashtag appended. The grand prize, according to the flyer handed out at Comic-Con, was a “night of lust” with two of said booth babes (by which they meant a chaperoned dinner).

Read the full article »

Most games that include moral choices let users choose between hero and villain — with no options in between (image via Flickr).

As video games continue to mature as a medium, one of the major narrative elements being included in AAA titles is the idea of your character’s moral choices having an effect on the outcome of the game and the game world itself. Some of the top games of the last year have incorporated this element, including “nFamous” and “Fable 2″ (where your character’s moral choices not only affect the world, but also your character’s appearance, ranging from saintly to devilish). Several major upcoming titles are also using this element: “Mass Effect 2″ and “Dragon Age,” to name two, both currently under development by BioWare.

But there’s a problem with this approach. In almost every game that features these kinds of moral decisions, the choices aren’t just easy, they’re totally transparent. The first decision you make is whether you want the character to be the good guy or the bad guy, and then all decisions you must make to achieve that outcome are predetermined: Feed the puppy to be the good guy, kick it to be the bad guy. As former Activision developer James Portnow put it in his column this week on Gamasutra: “We tend to deliver to our players all the exciting possibilities of either being Mother Theresa or being Hitler.”

Read the full article »

Integrating Facebook with Xbox 360 would let gamers leverage the power of community to seek out more compatible opponents (Image via Flickr).

Last week, my colleague Josh touched on the new social features Microsoft is adding to the Xbox 360 – Facebook Connect and Twitter functionality that will allow users to broadcast their gaming activities to their friends.

As one of Josh’s commenters noted, bringing Facebook onto Xbox is of limited utility. Without an easy-to-use keyboard, at least as easy as a mobile phone keyboard, for example, the main use for access to your Facebook account on Xbox Live will be to ping friends to come join you in-game, or to show off your gamer score.

Read the full article »

Microsoft’s Project Natal demo – specifically its innovation in motion control – stood out at this year’s E3 event.

E3 rolled around again this week. It’s generally pretty tough to sift through the manifold hype around the event and pick out the coolest, most innovative demo at the show. Except this year, of course – Microsoft made it pretty easy, with Project Natal.

Looking at the demo videos, it’s amazing to think that this whole motion control thing began with the Wiimote, and now has grown into something that could revolutionize UIs in general – did anyone else see the demos and immediately begin wishing for something like this? But beyond the possibilities for computing generally, what Natal does for gaming – especially casual gaming – is incredible.

Read the full article »

Almost a year ago, this column touched on a planned update for the superhero MMO “City of Heroes,” which would allow users to create and share their own custom missions for the game. Yesterday, the Mission Architect, as the feature is now called, officially launched after a beta period in which 5,000 missions were created in a 2-week period.If even half a percent of those missions end up being entertaining and popular among the “City of Heroes” fanbase, just two weeks of user access to mission creation tools has produced a fairly significant content update. “City of Heroes” is the first mainstream MMO to take this step, and although the COH fanbase is small compared to giants like “World of Warcraft,” this release is a major step for user-created gaming. One of the most significant challenges of upkeeping an MMO — and, with the prominence of downloadable content in the current game industry, all major titles — is providing fresh content to the user base to keep them engaged.

Read the full article

I would be violating the rules of gaming journalism, it seems, if I didn’t write something about OnLive this week. The gaming-on-demand service was the belle of the ball at this year’s Game Developers Conference, and has yielded a crop of speculative articles about the future of console gaming as well as many, many bad headline puns (”OnLive is OnCrack,” and “OnLive is UnLikely” are some choice selections).The service is demoed here, but for those who don’t click through — OnLive is a small, 1MB plugin for your Mac or PC, or a small hardware box for your television, that promises to allow you to play top-end PC games on your entry-level computer, rather than dropping $2,500 on a gaming rig. It works by “cloud processing,” which essentially means that the heavy lifting of running the game is done server-side, and the video is streamed to your computer or TV through your broadband connection. In theory, the only limitation on what games your system can support is the speed of your connection. Read the full article