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Google Places Now Welcomes Conversation between Brands & Consumers

Per an announcement on its Lat Long blog, Google is now allowing businesses to respond to consumer reviews within Google Places listings. Google Places, formerly known as the Local Business Center, was launched in April and provides businesses with the ability to get found, communicate with customers and provide real-time updates and offers. Prior to […]

Exploring Google Places Redux: User Interaction, Features and Limitations

In last week’s post about Google Places, we took a high-level look at the platform and what it offers to businesses looking to improve local visibility in Google. In today’s post, we’ll continue to explore Google Places in terms of user interaction, extra features, as well as some limitations it presents for marketers seeking to […]

Under the Hood of Google Places: A Look at Google’s Revamped Local Search Offering

2010 is shaping up to be the year of local search, with so much focus on mobile and social check-ins, geo-targeted tweets and a general shift of consumer behavior that makes them more inclined to post and search content with more geo-relevance. According to Google, web users spend one million hours browsing its Maps and […]

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Is Foursquare the Latest Dark Horse in the Local Search Race?

Foursquare announced today that it will soon be “reinventing local search for everyone” by putting to work its bevy of data to power the all-new Foursquare Explore. Previously a feature for registered users within the mobile app, Explore is now available for all searchers on Foursquare.com. This is an interesting move for the company, which […]

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Apple Maps & Local Search — Here’s What Marketers Need to Know

Last week, Apple released its long awaited iOS6, with several new features, the most significant of which is the new Apple Maps. Apple Maps is a native app on iOS6 that replaces the familiar and reliable Google Maps, which has been a cornerstone of Apple’s iPhone and iPad products since its release. Apple Maps marks […]