Four Methods of Measuring Digital Media Buzz

This month, I had the pleasure of speaking at Strategy Institute’s Digital Media Measurement & Pricing Summit. It sounds wordy and dry, but there were some great presentations spanning all forms of digital media, from TV to billboards.

My talk was on user-generated content metrics, and thinking about the subject, I found that the ways to measure it fall into four main categories:

1. Anecdotes: Getting the gist of the buzz by a handful of observations

2. Visualization: The size and maybe direction of the buzz becomes more apparent.

3. Quantification: This answers the ‘how many’ and other hard data questions.

4. Analysis: Now you find out what it all means.

The deck below, hosted on SlideShare, goes over examples of all forms of that buzz, and you’ll find a number of links if you want to try to do some if it yourself. Of course, we’re always on hand to walk you through this in greater detail if you have more questions.

User-Generated Content Measurement