Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Category Archives for Influencer Marketing

Recent

Let’s be Real: How Should Marketers Think About Finstagram?

Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […]

How Net Neutrality Will Impact Influencer Marketing

Earlier this week, The Federal Communications Commission (FCC) voted to reverse Obama-era regulations for Internet Service Providers (ISPs) which disallowed companies to speed up service for some websites or applications, over others for a variety of reasons. Advocates for net neutrality fear that a repeal could lead to Internet providers giving preferential treatment to sites […]

America’s Influencer in Chief

In a new article for WOMMA, 360i’s Head of Influencer Marketing and PR, Corey Martin positions Donald Trump as “America’s Influencer In-Chief” and offers important guidance for how brands should operate in the new political climate. He writes, “The use of influence by the President is nothing new. In fact, by the early 1800s the Founding […]

Influencer Spotlight: On the Road Connections with Kyle Meck

Kyle Meck is a photographer and director with a passion for connecting with people through his travels. The comments sections underneath Kyle’s beautiful images on both his personal blog and Instagram (where he just surpassed 50K followers), run rampant with encouraging notes from both followers and friends. While it would be understandable for him to […]

Influencer Spotlight: Adventures in Food and Travel with Rachelle Lucas

Rachelle Lucas is a foodie with a zest for life and passion for travel. Rachelle runs the popular blog The Travel Bite, which she first started to document her life as an innkeeper.  As her wanderlust grew, she sold the inn to pursue travel writing full-time and has since been to over 45 countries in […]