NEW YORK – September 12, 2006 – Search-focused agency 360i today announced that more than 75 of its employees, including every member of its account and media teams, have been certified by Google as AdWords Professionals.
“Having the greatest number of certified client services professionals in the industry underscores 360i’s commitment to excellence, and our depth in managing and optimizing client campaigns. Maintaining a healthy balance of strategy and technology is core to delivering exceptional service to our clients,” said John Ragals, SVP and Managing Director, 360i.
Auction-based marketing has emerged as a growing environment for purchasing media, both offline and online. Cross-training 360i’s client services teams in managing and optimizing media in an auction-based environment showcases the value of having trained professionals managing performance marketing campaigns.
360i’s commitment to excellence incorporates select elements, including but not limited to:
Thought Leadership: 360i issues bi-weekly points of view on varying trends within the online marketing space, providing clients with a snapshot of the marketing opportunities within each of these disciplines, helping them understand how each element can get incorporated into their overall marketing plans.
Quarterly Newsletter: 360 issues a quarterly newsletter designed to keep clients up to date on industry and company updates and its potential impact on campaigns.
Bi-Annual Summit: Our full client base is invited to our bi-annual summit to keep them abreast of industry updates – incorporating updates on strategy, implementation, technology and even vendors. Summit includes industry leading speakers from Jupiter, Google, Yahoo and MSN as well as case study presentations from select premier clients.
White Papers: 360i regularly evaluates how searchers interact with natural and paid results on both branded and non-branded terms. 360i publishes data regularly on the click paths to conversions, providing recommendations on the best ways to manage integrated search marketing campaigns.
Using Search Informed Marketingsm, 360i delivers customers online, leveraging insights on how users search online to produce comprehensive integrated digital marketing campaigns spanning both Search Engine Marketing and Search Informed Mediasm. Understanding and analyzing search behavior provides the insights to engage and attract 360i’s clients’ target audience, and then create and implement the most effective campaigns acrosspaid search and natural search optimization. 360i also gleans insights from consumer search behavior to deliver Search Informed MediaSM solutions, including display media and emerging media such as mobile search and RSS. 360i maintains a select group of premier clients such as Office Depot, Food Network and H&R Block, employing the most progressive and robust technology to manage, optimize and track campaigns across a broad spectrum of online media to ensure return on media investment. For more information, please visit www.360i.com.