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Category Archives for Influencer Marketing

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AutoTrader.com Enlists Overly-Attached Girlfriend for New Campaign

She’s baaaack. YouTube star and beloved Internet meme Laina Morris (a.k.a. “The Overly Attached Girlfriend”) is starring in a new campaign for AutoTrader.com to help the brand reach a younger generation of car buyers. And she’s just as creepy – err, enthusiastic – as ever. Morris is the centerpiece for AutoTrader.com’s “#MyCarMyWay” digital spot, in […]

How Social Media is Redefining ‘Celebrity’ Partnerships

With more than 4.6 million subscribers and 2.2 million Twitter followers, content creator Tyler Oakley’s YouTube videos often command larger audiences than many TV shows. And popular fashion and lifestyle blogger Emily Schulman was recently referred to as the Martha Stewart of our generation. Digital influencers like Oakley and Schulman represent a new breed of […]

What Marketers Can Learn from Obama’s Tumblr Q&A

Yesterday, President Obama took to Tumblr to answer questions around a topic of great importance for the platform’s millennial audience – the “Pay As You Earn” loan repayment program. While Q&A participants may have been disappointed to learn that .gifs are not, in fact, acceptable currency under the new plan, the conversation was engaging nonetheless, […]

How Brands Can Leverage Internet Celebrities for Social Video

Internet celebrities have been around since the early years of the web – but more recently, online video stars are emerging en masse thanks to the rise of new social video services (like Vine and Instagram Video) and a push from more-established platforms to elevate individual content creators (see: YouTube’s new ad campaign). How big […]

360i Launches ‘What’s Trending’ with The Bruffin

Working in an always-on environment can mean operating at a frenetic pace, putting in long hours or making the occasional Saturday trip to the office. That’s why ad agencies and tech companies are known for creating fun, socially-friendly office spaces and building a strong culture among their employees. At 360i, we have a special taskforce […]