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Category Archives for Influencer Marketing

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H&R Block Celebrates Tax Refunds with ‘Billion Back Records’

With only a month left to file taxes, H&R Block is helping to make sure Americans don’t again miss out on the estimated billion dollars that taxpayers left on the table by doing their own taxes last year. This week, H&R Block launched a new record label, Billion Back Records, as part of its “Billion […]

360i Report: How Marketers Can Engage Millennials at the Supermarket

By Danielle Moylan & Lara Hejtmanek, Insights & Planning at 360i Millennials are interesting and, at times, enigmatic for marketers to understand. Their digital habits are vastly different from the generations before them, which means they require a completely different approach. Millennials prefer brands with a strong social-mobile presence; moreover, the influence of media on […]

360i Report: Language Preference among Digital Hispanics

Executive Summary This report is part two in a series focused on Hispanic digital marketing. Following part one, which looked at Hispanic Digital Influencers, this report discusses language preferences among Hispanics online and identifies innovative ways marketers can better tailor their efforts to be more “discoverable” by online searchers. Key Takeaways: Pay attention to cultural […]

360i Report: Hispanic Digital Influencers

360i Hispanic POV Series Hispanic Digital Influencers Executive Summary This is the first in a series of reports that explore the role social media plays in the lives of Hispanics living in the United States. For marketers, the growth of the US Hispanic population presents both the promise of reaching a dynamic and engaged audience […]

360i Report: Behavioral Marketing

Overview With behavioral marketing (or “behavioral targeting”), Internet users are shown online ads that vary based on any number of actions users may have previously conducted, such as visiting an advertiser’s site, shopping for specific items, or viewing certain ads. The rise of behavioral marketing has brought with it a number of different methods for […]