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Category Archives for Influencer Marketing

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360i Report: Behavioral Marketing

Overview With behavioral marketing (or “behavioral targeting”), Internet users are shown online ads that vary based on any number of actions users may have previously conducted, such as visiting an advertiser’s site, shopping for specific items, or viewing certain ads. The rise of behavioral marketing has brought with it a number of different methods for […]

360i Press Release: 360i Announces Certification of 75+ Google AdWords Professionals

NEW YORK – September 12, 2006 – Search-focused agency 360i today announced that more than 75 of its employees, including every member of its account and media teams, have been certified by Google as AdWords Professionals. “Having the greatest number of certified client services professionals in the industry underscores 360i’s commitment to excellence, and our […]