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Category Archives for Influencer Marketing

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Influencer Spotlight: Catching Up with Shaun McBride

Social influence is the change in behavior that one person causes in another – intentionally or unintentionally. Famed Snapchat artist, Shaun McBride (better known as Shonduras) fits this description to a tee – creating whimsical doodles that encourage and inspire others to seize every moment of life. 360i recently invited Shonduras to partake in a […]

Influencer Spotlight: Catching Up with Molly Jacques

Beautifully illustrated quotes pepper feeds across social media. From Facebook and Instagram to Pinterest, users are constantly posting illustrated inspirational sayings that are more eye-catching than plain black text on a white background. Molly Jacques is a hand lettering, calligraphy and heavy-illustration artist whose designed quotes are recognizable across the Internet. After receiving high praise […]

Influencer Spotlight: Catching Up with Kelly Mindell

Not everyone can make everyday life look like something out of a carefully curated, creative and colorful Pinterest board, but Kelly Mindell of Studio DIY makes it look easy with her bright, modern and playful approach to getting crafty. Kelly is an expert crafter, party planner extraordinaire and all-around celebrator who makes everything from emoji […]

#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially […]

Amplifying Brand Love: Superfans & Power Advocates

There’s a new type of celebrity on the block and they may not be who you think. Taylor Swift is gonna have to “shake it off,” because as technology continues to change the way we communicate – making consumer voices louder and more authoritative than ever before – a new type of influencer has emerged, […]