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Category Archives for Influencer Marketing

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360i Report: Alibaba & The Future of Global Marketing

By Andy Rooks, Senior Analyst, Insights & Planning at 360i. Claire Charron, Manager, Global Insights & Planning at 360i contributed to this report. Executive Summary While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future […]

Influencer Spotlight: Catching Up with Ryan Fitzgibbon

Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and […]

Influencer Spotlight: Catching Up with Ryan Casey

Ryan Casey is an illustrator, designer and author living in Brooklyn, New York – and the mind behind the pop culture-fueled blog “But You’re Like Really Pretty.” Casey’s illustrations have been featured on VanityFair.com, Buzzfeed.com and UsMagazine.com, and his first book But You Like Really Dated?! The Celebropedia of Hollywood Hookups was published in the […]

What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one […]

Influencer Spotlight: Catching Up with Jack Vale

Considered by many as one of YouTube’s first “original pranksters,” Jack Vale started his career in comedy by marketing a toy that made fart noises called “The Pooter.” Little did he know that his pranks would lead to an audience of more than 1.1 million YouTube subscribers and a gig producing and starring alongside Dean […]