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Category Archives for Media Planning & Buying

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360i’s Guide to Supply Path Optimization

Since the inception of programmatic itself, programmatic media buyers have grappled with issues of transparency and the “black box” nature of the ad tech supply chain. These topics have only gained increased urgency in recent years as the programmatic marketplace has accelerated in growth, capturing attention and media budgets from more and more of the […]

5 Key Takeaways from 360i’s First Podfront Day

This week, 360i hosted its first-ever Podfront Day, an event dedicated to educating employees about the latest and greatest in the podcast and audio landscape. The event brought together marketing experts from several of 360i’s media partners—including iHeartMedia, Spotify, Pandora, Megaphone (formerly Panoply Media), and NPR—for a day of insights, learning, and wide-ranging conversation about […]

Google Shakes Up the Programmatic Landscape Once Again

Google recently announced that its Ad Manager platform would be joining Index Exchange, OpenX, and the rest of its contemporaries by rolling out a first price auction model for its Ad Manager platform. This move away from the traditional second price auction puts programmatic buyers in a tricky position, as they must once again evolve […]

360i Helps Jameson Deliver a Public Service Announcement: Love Thy Bar

With St. Patrick’s Day just around the corner, Jameson Irish Whiskey is showing its long-standing commitment to local neighborhoods with #LoveThyBar, a new integrated media campaign created by 360i. The effort brings Jameson together with GRAMMY® award winning musician and record producer, Anderson .Paak, to issue a rallying cry to communities around the country: Go […]

Bid Caching: Breaking Down the Facts

Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]