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Category Archives for Media Planning & Buying

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Bid Caching: Breaking Down the Facts

Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]

360i Welcomes Doug Rozen as Chief Media Officer

We’re thrilled to welcome accomplished business innovation leader Doug Rozen to the 360i family as our first-ever Chief Media Officer. Starting in late August, Doug will be responsible for further expanding and diversifying our media capabilities. CEO Jared Belsky weighed in on his appointment, saying: “As our Media practice has continued to scale, this was the […]

360i Partners with FOX Sports to Bring the World Cup to the U.S.A.

World Cup Fever hit 360i! As Media AOR for FOX’s 2018 World Cup broadcast, we were challenged with no small task: how do we get America to tune into a tournament where there is no USA team? 360i rose to the challenge to develop the biggest media effort in FOX Sports history. The robust, integrated […]

Absolut Vodka and 360i Culminate “The Open Mic Project” with Debut of New Song with Rita Ora

After four inspiring months, The Open Mic Project by Absolut reached its peak at the 60th annual GRAMMY Awards. The platform brought Rita Ora together with fans to create a track inspired by their messages of acceptance submitted on TheOpenMicProject.com. Over the past few months, Rita has been writing and recording the song, “Proud”, preparing […]

5 Simple Things Many Brands are Missing on Amazon

In a new piece for Ad Age, 360i’s VP of eCommerce, Will Margaritis outlines five simple things brands should cover off on Amazon before launching more complex media strategies.  Will writes that “brands understand the power of Amazon and… are committed to winning its endless aisles, shifting marketing spend to the platform, but there’s one […]