Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Category Archives for Media Planning & Buying

Recent

Google Shakes Up the Programmatic Landscape Once Again

Google recently announced that its Ad Manager platform would be joining Index Exchange, OpenX, and the rest of its contemporaries by rolling out a first price auction model for its Ad Manager platform. This move away from the traditional second price auction puts programmatic buyers in a tricky position, as they must once again evolve […]

360i Helps Jameson Deliver a Public Service Announcement: Love Thy Bar

With St. Patrick’s Day just around the corner, Jameson Irish Whiskey is showing its long-standing commitment to local neighborhoods with #LoveThyBar, a new integrated media campaign created by 360i. The effort brings Jameson together with GRAMMY® award winning musician and record producer, Anderson .Paak, to issue a rallying cry to communities around the country: Go […]

Bid Caching: Breaking Down the Facts

Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]

360i Welcomes Doug Rozen as Chief Media Officer

We’re thrilled to welcome accomplished business innovation leader Doug Rozen to the 360i family as our first-ever Chief Media Officer. Starting in late August, Doug will be responsible for further expanding and diversifying our media capabilities. CEO Jared Belsky weighed in on his appointment, saying: “As our Media practice has continued to scale, this was the […]

360i Partners with FOX Sports to Bring the World Cup to the U.S.A.

World Cup Fever hit 360i! As Media AOR for FOX’s 2018 World Cup broadcast, we were challenged with no small task: how do we get America to tune into a tournament where there is no USA team? 360i rose to the challenge to develop the biggest media effort in FOX Sports history. The robust, integrated […]