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Category Archives for Media Planning & Buying

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Amazon Spark: What Marketers Need to Know

Last week, Amazon launched Spark, a new product discovery feature, that aims to tap into consumer purchasing behaviors on social. Given recent improvements to conversion-focused features in the social space and Amazon’s role as an e-commerce giant, the announcement was met mostly with enthusiasm and some healthy skepticism by the industry media. But what does […]

Six Important Considerations for Building Your DSP Tech Stack

Forrester Wave recently published their quarterly report on Omni-channel DSPs. DSP scoring was based on categories and sub-categories like current offering, strategy and market presence. Nearly all technology providers we work with were scored highly in the ‘market leader’ category, with the exception of DBM, who chose not to participate in this study. DSPs and […]

Brand Safety: How Marketers Can Navigate Digital Placements

Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their advertisements are appearing alongside offensive content, negatively affecting perception of brands. AT&T, for example, recently paused all media on Google-owned YouTube due to their ads being placed adjacent to […]

The State of Voice Technology: Think in Beta or Get Left Behind

What the rise in voice technology adoption wave means for brands and marketers  With the onset of a new year and with minds fresh off of CES, it’s instinctual for brands and marketers to ponder what’s next for media and technology. But perhaps more important is for brands and marketers to examine consumer behavior and […]

360i’s VP of Programmatic for Digiday: Time to Take Back ‘Programmatic’

360i’s Vice President of Programmatic Advertising, Kolin Kleveno recently wrote an op-ed in Digiday calling for the ad industry to take back ‘programmatic’. According to Kleveno “programmatic now stands for too many things, and so therefore it stands for nothing.” He writes in the piece: I have a confession: I hate the term “programmatic.” It’s not […]