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Digital Marketing & Social Media Blog

Category Archives for Media Planning & Buying

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shopping

Google: PLAs Will Soon Become Shopping Campaigns

Google announced this week that all existing Product Listing Ads (PLA) campaigns will transition to Shopping campaigns in August. Initially launched in Beta in Q4 2013, Google has recently made Shopping campaigns available to all advertisers as well as extended API development support. Shopping campaigns were designed by Google to help streamline campaign management through ...

gmail4

Gmail’s New Visual Promotions Tab Gives Brands Richer Creative Opps

Google has announced a trial update to Gmail which would provide users with a completely different look to their inboxes. Gmail users that opt-in and are selected for the trial will be given the ability to toggle the Promotions tab of their Gmail inbox between the standard view and a more visual “grid view” as ...

socialtarget

Facebook Unveils Four New Targeting Options for Advertisers

Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights into performance. Following the update, advertisers can expect upgraded controls over location, demographic, interest and behavior. Facebook has been rolling out the new features over the past month through ...

hairblown

What’s Buzzing: Viral Quizzes, Brands on Snapchat & More

Earlier this week, Facebook announced an algorithm update that grants brands added reach through the tagging feature. When a Page tags another Page, the post may now surface in the News Feed of followers of both pages (read more here). In other news, McDonald’s is gearing up for a Snapchat account launch, viral internet quizzes ...