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Category Archives for Media Planning & Buying

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Brand Safety: How Marketers Can Navigate Digital Placements

Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their advertisements are appearing alongside offensive content, negatively affecting perception of brands. AT&T, for example, recently paused all media on Google-owned YouTube due to their ads being placed adjacent to […]

The State of Voice Technology: Think in Beta or Get Left Behind

What the rise in voice technology adoption wave means for brands and marketers  With the onset of a new year and with minds fresh off of CES, it’s instinctual for brands and marketers to ponder what’s next for media and technology. But perhaps more important is for brands and marketers to examine consumer behavior and […]

360i’s VP of Programmatic for Digiday: Time to Take Back ‘Programmatic’

360i’s Vice President of Programmatic Advertising, Kolin Kleveno recently wrote an op-ed in Digiday calling for the ad industry to take back ‘programmatic’. According to Kleveno “programmatic now stands for too many things, and so therefore it stands for nothing.” He writes in the piece: I have a confession: I hate the term “programmatic.” It’s not […]

What Verizon’s Acquisition of Yahoo Means For Marketers

Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an independent company and will make Verizon one of the largest players in online advertising. This post will explore some of the ways the acquisition may impact marketers. How a […]

Measuring Cross-Channel Media with Multi-Touch Attribution Model

For many advertisers there exists a discrepancy between how they measure media and how consumers actually experience it. Media measurement is often viewed in a silo by channel, an approach which fails to account for cross-channel effects. But, consumers experience media holistically, and their behavior is influenced by the integrated sum of touchpoints across all […]