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Digital Marketing & Social Media Blog

Category Archives for Media Planning & Buying

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vendors

Vendors or Partners? A New Approach to Agency Relationships

As the digital landscape has evolved and publishers and platforms have proliferated, we (agency folks) have picked up a bad habit – and that’s using the V-word: “vendors.” During my tenure in media, I’ve worked across search, performance display and social. In all of these arenas, the term “vendor” was used to describe the publishers, ...

emarketer

Q&A: 360i’s Jessica Sanfilippo on Display Ad Pricing

eMarketer, the industry-leading research firm for marketing in a digital world, recently caught up with Jessica Sanfilippo, Group Media Director at 360i, to discuss the multiple factors influencing desktop display CPMs. Below is a sneak peak of her interview. You can read the full report on eMarketer. On trends regarding display CPM price changes: “We’ve ...

weather

What’s Buzzing: Weather-Based Ads, Catalog Remixes & More

This week, leading social media platforms Facebook and Twitter added to World Cup excitement by unveiling some timely new features for users. Facebook developed a ‘Trending World Cup” section where fans can catch up on the action without leaving the platform, and Twitter introduced a World Cup timeline and Starter Kits to allow fans to ...

buzzfeed

3 Questions with BuzzFeed’s Jonathan Perelman

Following BuzzFeed’s first year at the Digital Content NewFronts – an annual series of presentations that bring together all sectors of the branded content and distribution sphere – we caught up with Jonathan Perelman, General Manager of Video & VP of Agency Strategy at BuzzFeed, to learn more about the company’s progress into online video ...

coverphoto

Instagram Advertisers Report Early Success

Instagram, the digital haven for “food porn” and selfies, is quickly becoming a prized space for advertisers. Now just a few months out of beta, initial brand partners are reporting promising results. Instagram has grown from an iPhone-only photo-sharing app to become one of the largest players in social media. With an audience of 200 ...