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Category Archives for Media Planning & Buying

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Yahoo Announces Revamped Ad Business at CES

At CES this week, Yahoo CEO Marissa Mayer announced a major overhaul to Yahoo’s ad business that will present marketers with expanded opportunities to reach their audiences across the web. The updates will catapult Yahoo further into the ad tech space by evolving the automated buying capabilities afforded by its ad products and giving innovative […]

Twitter Launches Conversion Tracking for Advertisers

Twitter has released conversion tracking for advertisers utilizing Promoted Tweets on the platform – an update that will allow marketers to better connect the dots between their paid social investments and sales. Twitter had been testing the platform for several months. Similar to Facebook’s conversion pixel, Twitter’s conversion tracking allows advertisers to measure and optimize […]

Google Brings Social-Infused +Post Ads to Display Network

By Tiffany Fettig, Media Manager, and Sarah Sikowitz, VP, Group Media Director at 360i Google announced this week that it has begun testing a social ad format called +Post ads. The new offering allows marketers to promote public Google+ content (such as photos, videos or Hangouts) across the Google Display Network (GDN). With its roughly […]

How to Ensure Reach in the Evolving Facebook News Feed

Facebook has issued a report corroborating trends in organic post reach that many marketers have been seeing since late summer: Organic reach is on the decline and brands are no longer able to achieve the same results on Facebook with the same investment. The biggest takeaway is that publishing compelling and relevant content on Facebook […]

Toyota Launches its Biggest Teen Safety Initiative to Date

This week, Toyota and 360i launched TeenDrive365, a comprehensive new campaign that marks the automaker’s largest-ever advertising effort to address teen driving safety. According to the National Safety Council, the first year a teenager gets their driver’s license is one of the most dangerous years of their lives. And while cars today are safer than […]