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Category Archives for Media Planning & Buying

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Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

5 Things Brands Should Know about Advertising on reddit

Last week, reddit, the extremely popular link-sharing social site, updated its capabilities for advertisers. Brands can now target posts based on a user’s general location (country or metropolitan area, as indicated by IP address) with the promoted posts featuring simple icons to notify users. The self-proclaimed Front page of the Internet, features thousands of sub-categories, […]

3 Top Themes from the 2014 Digital Content NewFronts

The Digital Content NewFronts launched five years ago with the aim of bringing together all sectors of the branded content (namely video) and distribution sphere and to inspire buying demand similar to that of its TV Upfront sibling. The 2014 event – which has blossomed to include 20+ publisher participants – has made good on […]

What’s Buzzing: Digital Scavenger Hunts, Whiskey-themed Horse Names & More

This week brought a product update from Vine, rumors of a Twitter “mute button,” and big news from Snapchat, which rolled out its biggest update yet – finally putting the “chat” in Snapchat. Read on to learn more about these updates and more of the week’s top headlines. Snapchat Becomes Sophisticated Mobile Messenger Product Snapchat […]