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Category Archives for Media Planning & Buying

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Facebook Unveils Four New Targeting Options for Advertisers

Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights into performance. Following the update, advertisers can expect upgraded controls over location, demographic, interest and behavior. Facebook has been rolling out the new features over the past month through […]

What’s Buzzing: Viral Quizzes, Brands on Snapchat & More

Earlier this week, Facebook announced an algorithm update that grants brands added reach through the tagging feature. When a Page tags another Page, the post may now surface in the News Feed of followers of both pages (read more here). In other news, McDonald’s is gearing up for a Snapchat account launch, viral internet quizzes […]

5 Things Marketers Need to Know about Marissa Mayer’s Yahoo

Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are just as compelling as the platform’s regular content. Per Mayer and Yahoo, Yahoo Gemini represents “the first unified ad marketplace for mobile search […]

US Hispanics Poised to Create Major Opportunity for Digital Advertisers

Hispanics are becoming an increasingly important audience for digital advertisers. In addition to being the youngest and fastest growing demographic in the US, they are also more likely to use mobile devices and are spending the most money online. Hispanics are often highly engaged with brands’ social content – and from a media standpoint, they […]

Google Partners with comScore to Provide Deeper Campaign Insights

Earlier this week, Google and comScore announced that the media giant will begin integrating comScore’s vCE technology into its DoubleClick ad service. The partnership will offer marketers an easier—and independent— method of measuring audience delivery across their campaigns, and potentially help Google further entice brand marketers to shift more of their spending to digital. Google […]