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Category Archives for Media Planning & Buying

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Facebook Simplifies Ad Program by Shuttering Sponsored Stories

Facebook plans to sunset its Sponsored Stories ad offering in April, per an announcement on its Developers blog earlier this week. Sponsored Stories are those ads that feature friends’ interactions with Sponsored Pages, such as Likes, comments and check-ins. The product, while successful, has seen its share of controversy since launching in 2011 – culminating […]

Yahoo Announces Revamped Ad Business at CES

At CES this week, Yahoo CEO Marissa Mayer announced a major overhaul to Yahoo’s ad business that will present marketers with expanded opportunities to reach their audiences across the web. The updates will catapult Yahoo further into the ad tech space by evolving the automated buying capabilities afforded by its ad products and giving innovative […]

Twitter Launches Conversion Tracking for Advertisers

Twitter has released conversion tracking for advertisers utilizing Promoted Tweets on the platform – an update that will allow marketers to better connect the dots between their paid social investments and sales. Twitter had been testing the platform for several months. Similar to Facebook’s conversion pixel, Twitter’s conversion tracking allows advertisers to measure and optimize […]

Google Brings Social-Infused +Post Ads to Display Network

By Tiffany Fettig, Media Manager, and Sarah Sikowitz, VP, Group Media Director at 360i Google announced this week that it has begun testing a social ad format called +Post ads. The new offering allows marketers to promote public Google+ content (such as photos, videos or Hangouts) across the Google Display Network (GDN). With its roughly […]

How to Ensure Reach in the Evolving Facebook News Feed

Facebook has issued a report corroborating trends in organic post reach that many marketers have been seeing since late summer: Organic reach is on the decline and brands are no longer able to achieve the same results on Facebook with the same investment. The biggest takeaway is that publishing compelling and relevant content on Facebook […]