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Category Archives for Media Planning & Buying

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Programmatic Buyers Must Follow Different Rules in the News Feed

This byline was originally published in AdExchanger.  With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher websites, the new Facebook environment presents a land grab involving disparate parties, namely content and community managers, social-ad buyers and programmatic-ad buyers. The News Feed began as a […]

4 Best Practices for BuzzFeed Sponsored Posts

BuzzFeed – dubbed “The Media Company for the Social Age” – has emerged as the preeminent place to browse the most entertaining, viral content on the web. The site is known for its ‘listicles’ (quirky articles comprised of bulleted images or GIFs) but it has also been building out a robust editorial arm that covers […]

Equifax Names 360i Its Lead Agency

We’re excited to announce today our new partnership with Equifax, a leading credit reporting firm, which has named us its Lead Agency following an internal review. As an innovative marketer successfully navigating an ever-changing landscape, Equifax is reinforcing its commitment to making digital and data cornerstones of its growth trajectory. Terry Griffin, senior marketing executive […]

Debunking 5 Myths of Programmatic Buying

At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying. As someone who lives and breathes in this space everyday, I’m often surprised by the number of misconceptions that exist about this subset […]

A Marketer’s Guide to the 2013 Digital Content NewFronts

Last week, members of the 360i team attended several events as part of the second annual Digital Content NewFronts. The NewFronts represent the digital version of the Upfronts that have long dominated the TV buying world, and were created to drum up interest in the digital video content available for complementing (and, in some cases, […]