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Category Archives for Media Planning & Buying

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[REPORT] The Facebook News Feed Redesign

Yesterday, Facebook announced that it would be making its biggest News Feed update in years in order to deliver a simpler, more manageable experience for users. Our new report, “The Facebook News Feed Redesign,” outlines what the news means for marketers managing communities and investing in advertising on Facebook. At the press event, Mark Zuckerberg […]

Will Atlas Be Strong Enough for Facebook?

How does an upstart display advertising platform focused on disrupting the online advertising market compete against a well-funded and entrenched rival?  If you’re Facebook, the first step is to prove that your advertising platform works. And that takes some outside help. Facebook recently announced the acquisition of Microsoft’s Atlas Advertiser Suite. The stated goal is […]

Report: YouTube to Introduce Paid Subscriptions

YouTube, the most popular video-sharing destination on the web, rose to prominence thanks to its vast library of free video content. According to Ad Age, the platform is planning to shake things up this spring by introducing paid subscriptions for some of its channels. For marketers this comes as no surprise, as YouTube has been […]

Ad Age Q&A: 360i’s Kevin Geraghty Says “Data Science is Not Voodoo”

This article was originally published in Advertising Age. About two years ago Kevin Geraghty and his analytics team at 360i developed an intricate keyword matrix to help determine conversion likelihood and other results for a large sports retail client. Today, that matrix forms the basis of the digital agency’s predictive bidding platform and helps inform a third […]

Facebook to Bring Video Ads into the News Feed Fray

Just in time for the holidays, Facebook is giving marketers the gift of News Feed video ads. According to Advertising Age, Facebook will debut the new ad product in early 2013. Currently, marketers can run video ads through Premium and Homepage ad placements. The rumored video ad unit is different because it would allow marketers […]