Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Category Archives for Media Planning & Buying

Recent

Facebook to Bring Video Ads into the News Feed Fray

Just in time for the holidays, Facebook is giving marketers the gift of News Feed video ads. According to Advertising Age, Facebook will debut the new ad product in early 2013. Currently, marketers can run video ads through Premium and Homepage ad placements. The rumored video ad unit is different because it would allow marketers […]

Twitter Bolsters Ad Product with a Nod to SEM

Last week, Twitter announced expanded search options for advertisers – and for marketers who are well-versed in standard search engine marketing practices, they will seem quite familiar. When utilizing Promoted Tweets in search, brands can now select from three different match type options: broad match, phrase match and basic keyword match. There’s also a new […]

Latest Facebook-comScore Report Touts Benefit of Paid + Earned

Following Facebook’s promising Q3 earnings call last week, the company released a report in conjunction with comScore to emphasize the growing importance of an integrated paid and earned media strategy. [Editor’s note: For more information, read 360i’s report on the same subject.] Understanding Paid and Earned Reach on Facebook seeks to answer the million-dollar question […]

Native Advertising: But It Doesn’t Look Like an Ad

How many times have you seen the headline, “Display advertising is dead?” The truth is, display still works for brands – but not without overcoming some hurdles. Banner blindness remains a big challenge, and privacy concerns on the part of marketers are making it harder for brands to hyper-target an audience and take advantage of […]

Under the Hood of Facebook’s New Custom Audiences

In early September, Facebook launched a new targeting feature called “custom audiences.” Custom audiences allows advertisers to use encrypted personal information about users, including their email, phone number and Facebook user ID, and match it to their CRM databases. The result is that marketers can sync both online and offline data, and target their offline […]