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Category Archives for Media Planning & Buying

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[VIDEO] What’s the Role of Creativity in Digital Media Planning & Buying?

PSFK recently interviewed Sarah Sikowitz, Group Media Director at 360i, for its Secrets of a Killer Media Buyer series. The segment below focuses on the essential role of creativity and “constant drive to innovate” in the digital media space. You can read some more insights from Sarah on this subject after the jump. Secrets Of […]

YouTube Gives Users More Control with ‘Skippable’ Ad Format

Image via TechCrunch YouTube launched the TrueView ad format this week.  The product, which had previously been in beta, gives users the option to skip ads after five seconds.  Currently only available to advertisers with managed YouTube accounts, TrueView is not widespread across the site.  Advertisers can choose whether to activate the option — and […]

Holiday Shopping Outlook: Black Friday & Back to Basics

By David Randolph VP, Retail & E-Commerce 360i Retailers are preparing for November 26th, 2010, otherwise known as “Black Friday”. But it’s only a waypoint on the march to this holiday sales season. Black Friday kicks off a hyperactive browsing and shopping weekend that culminates in the E-Commerce-specific “Cyber Monday”, a day of unprecedented online […]

360i Report on Nielsen and Facebook’s Advertising Effectiveness Study

Nielsen and Facebook recently released a study outlining the positive relationship between paid and earned media on brand awareness and engagement metrics. The study is the first joint research report from the two companies following their September 2009 announcement that they were partnering to develop quantifiable brand-focused measurement for advertisers on Facebook. This white paper […]

AOL Ad Desk Launches, Giving Advertisers More Control & Transparency of Their Media Buys

Yesterday, AOL announced the beta of the Advertising.com Ad Desk, their new self-service display ad platform that provides marketers and their agencies with direct access to AOL’s inventory. At 360i, we’ve been working with AOL on their beta for some time, providing feedback on the platform and helping to enhance its benefit to marketers and […]