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Category Archives for Media Planning & Buying

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YouTube Offers Advertisers Premium Content, New Ad Opportunities

There is a lot of optimism around the potential for advertisers to achieve branding objectives using online video because it provides marketers with many of the things we love about television advertising, with the added benefit of online measurement. Online video ads deliver the sound and motion of a TV commercial in a lean-back setting […]

VC Fred Wilson Talks about Future of Media as Earned Media at Ad Age Digital

Wilson, via CrunchBase So what’s one of the world’s most respected venture capitalists talking about at Ad Age Digital? Earned media. He noted paid media’s about media and creative. Earned media’s about conversations, and also analysis. (He blogged about earned media recently if you want more on this). He actually proposed a future scenario, soon […]

Behavioral Targeting is Your Recession Right-Hand Man

Call it the behavioral bright spot. A refreshing getaway from negative chatter surrounding the recession, this year’s OMMA Behavioral conference took an optimistic dive into the growing sector of digital advertising via behavioral targeting. Chris Hansen, 360i’s VP of Performance Marketing, participated on two panels at the event, heading up a panel on audience modeling […]

NAI AnnouncesSelf-Regulatory Code of Conduct for Online Behavioral Advertising

by Chris Hansen VP of Performance Marketing, 360i This week, the Network Advertising Initiative (NAI) released its 2008 NAI Principles. These principles are designed to provide member advertising networks, specifically those that offer behavioral targeting, a code of conduct for data collection and a set of rules regarding user privacy. The main goal of these […]