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Category Archives for Media Planning & Buying

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Behavioral Targeting is Your Recession Right-Hand Man

Call it the behavioral bright spot. A refreshing getaway from negative chatter surrounding the recession, this year’s OMMA Behavioral conference took an optimistic dive into the growing sector of digital advertising via behavioral targeting. Chris Hansen, 360i’s VP of Performance Marketing, participated on two panels at the event, heading up a panel on audience modeling […]

NAI AnnouncesSelf-Regulatory Code of Conduct for Online Behavioral Advertising

by Chris Hansen VP of Performance Marketing, 360i This week, the Network Advertising Initiative (NAI) released its 2008 NAI Principles. These principles are designed to provide member advertising networks, specifically those that offer behavioral targeting, a code of conduct for data collection and a set of rules regarding user privacy. The main goal of these […]