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Category Archives for Media Planning & Buying

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Holiday Shopping Outlook: Black Friday & Back to Basics

By David Randolph VP, Retail & E-Commerce 360i Retailers are preparing for November 26th, 2010, otherwise known as “Black Friday”. But it’s only a waypoint on the march to this holiday sales season. Black Friday kicks off a hyperactive browsing and shopping weekend that culminates in the E-Commerce-specific “Cyber Monday”, a day of unprecedented online […]

360i Report on Nielsen and Facebook’s Advertising Effectiveness Study

Nielsen and Facebook recently released a study outlining the positive relationship between paid and earned media on brand awareness and engagement metrics. The study is the first joint research report from the two companies following their September 2009 announcement that they were partnering to develop quantifiable brand-focused measurement for advertisers on Facebook. This white paper […]

AOL Ad Desk Launches, Giving Advertisers More Control & Transparency of Their Media Buys

Yesterday, AOL announced the beta of the Advertising.com Ad Desk, their new self-service display ad platform that provides marketers and their agencies with direct access to AOL’s inventory. At 360i, we’ve been working with AOL on their beta for some time, providing feedback on the platform and helping to enhance its benefit to marketers and […]

YouTube Offers Advertisers Premium Content, New Ad Opportunities

There is a lot of optimism around the potential for advertisers to achieve branding objectives using online video because it provides marketers with many of the things we love about television advertising, with the added benefit of online measurement. Online video ads deliver the sound and motion of a TV commercial in a lean-back setting […]

VC Fred Wilson Talks about Future of Media as Earned Media at Ad Age Digital

Wilson, via CrunchBase So what’s one of the world’s most respected venture capitalists talking about at Ad Age Digital? Earned media. He noted paid media’s about media and creative. Earned media’s about conversations, and also analysis. (He blogged about earned media recently if you want more on this). He actually proposed a future scenario, soon […]