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Category Archives for Media Planning & Buying


Facebook Underscores Earned + Paid Media Integration at fMC 2012 [REPORT]

At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is that Facebook has entered a new terrain where […]

Brands as ‘Friends’: How Advertisers Can Use Digital to Connect Paid, Earned & Owned

Prior to the Digital Age, the traditional advertising model was fairly cut and dry, with paid placements running across radio, newspapers, magazines, billboards and television. But when websites began to proliferate and, with them, advertising opportunities, us media people got our sticky fingers on it as quickly as possible. Standard banners were placed across websites […]

[VIDEO] What’s the Role of Creativity in Digital Media Planning & Buying?

PSFK recently interviewed Sarah Sikowitz, Group Media Director at 360i, for its Secrets of a Killer Media Buyer series. The segment below focuses on the essential role of creativity and “constant drive to innovate” in the digital media space. You can read some more insights from Sarah on this subject after the jump. Secrets Of […]

YouTube Gives Users More Control with ‘Skippable’ Ad Format

Image via TechCrunch YouTube launched the TrueView ad format this week.  The product, which had previously been in beta, gives users the option to skip ads after five seconds.  Currently only available to advertisers with managed YouTube accounts, TrueView is not widespread across the site.  Advertisers can choose whether to activate the option — and […]

Holiday Shopping Outlook: Black Friday & Back to Basics

By David Randolph VP, Retail & E-Commerce 360i Retailers are preparing for November 26th, 2010, otherwise known as “Black Friday”. But it’s only a waypoint on the march to this holiday sales season. Black Friday kicks off a hyperactive browsing and shopping weekend that culminates in the E-Commerce-specific “Cyber Monday”, a day of unprecedented online […]