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Category Archives for Media Planning & Buying


360i Report on Nielsen and Facebook’s Advertising Effectiveness Study

Nielsen and Facebook recently released a study outlining the positive relationship between paid and earned media on brand awareness and engagement metrics. The study is the first joint research report from the two companies following their September 2009 announcement that they were partnering to develop quantifiable brand-focused measurement for advertisers on Facebook. This white paper […]

AOL Ad Desk Launches, Giving Advertisers More Control & Transparency of Their Media Buys

Yesterday, AOL announced the beta of the Ad Desk, their new self-service display ad platform that provides marketers and their agencies with direct access to AOL’s inventory. At 360i, we’ve been working with AOL on their beta for some time, providing feedback on the platform and helping to enhance its benefit to marketers and […]

YouTube Offers Advertisers Premium Content, New Ad Opportunities

There is a lot of optimism around the potential for advertisers to achieve branding objectives using online video because it provides marketers with many of the things we love about television advertising, with the added benefit of online measurement. Online video ads deliver the sound and motion of a TV commercial in a lean-back setting […]

VC Fred Wilson Talks about Future of Media as Earned Media at Ad Age Digital

Wilson, via CrunchBase So what’s one of the world’s most respected venture capitalists talking about at Ad Age Digital? Earned media. He noted paid media’s about media and creative. Earned media’s about conversations, and also analysis. (He blogged about earned media recently if you want more on this). He actually proposed a future scenario, soon […]

Behavioral Targeting is Your Recession Right-Hand Man

Call it the behavioral bright spot. A refreshing getaway from negative chatter surrounding the recession, this year’s OMMA Behavioral conference took an optimistic dive into the growing sector of digital advertising via behavioral targeting. Chris Hansen, 360i’s VP of Performance Marketing, participated on two panels at the event, heading up a panel on audience modeling […]