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Category Archives for Media Planning & Buying

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Pinterest’s Promoted Pins Update Preps the Platform for Monetization

Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced  that it would be taking similar steps to enhance the user experience on its platform and make it more compelling to advertisers. Anyone following Pinterest has likely heard the […]

From Attribution to Optimization: Interactive Marketing Mix Systems

One of the underlying goals of any marketing effort is to set and spend within budget in the most efficient way possible, defining success metrics along the way. There has been much debate over cross-channel attribution and the importance of choosing the right multi-channel marketing mix optimization strategy. The use of revenue attribution systems alone […]

Jameson Celebrates St. Patrick’s Day with #LongLivetheShot

Whiskey, anyone? In honor of St. Patrick’s Day this year, 360i client Jameson is spreading Irish cheer digitally with its “Long Live the Shot” campaign – raising a shot glass to the bartenders and people who celebrate the holiday. The campaign is running in cities across the nation including NYC, Chicago, Austin, Dallas, Houston, Los […]

A Marketer’s Guide to Using Third-Party Data for Programmatic Advertising

Third-party data – the term is a constant in the programmatic world and in the trades, but how many marketers can confidently attest to knowing exactly what it is and what they can do with it? Programmatic advertisers use third-party data every day to increase campaign efficiency by identifying desired audiences and allotting ad spend […]

How Marketers Can Use Data to Power SEM Efforts

Since pay-per-click programs first launched in the mid-1990s, Search Engine Marketing (SEM) has been an effective way for marketers to connect with consumers who are actively seeking out a brand’s services or products. However, as search demand has grown, factors like costs, management complexities and competition have significantly increased. To overcome these challenges, tools and […]