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Category Archives for Media Planning & Buying

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NAI AnnouncesSelf-Regulatory Code of Conduct for Online Behavioral Advertising

by Chris Hansen VP of Performance Marketing, 360i This week, the Network Advertising Initiative (NAI) released its 2008 NAI Principles. These principles are designed to provide member advertising networks, specifically those that offer behavioral targeting, a code of conduct for data collection and a set of rules regarding user privacy. The main goal of these […]