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Category Archives for Media Planning & Buying

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360i Adds Pernod Ricard USA to Agency Roster

We’re excited to share the news that Pernod Ricard USA has selected 360i to lead its communication planning, media and social community management initiatives, effective immediately. The company’s portfolio of wine and spirits brands includes Absolut® vodka, Jameson® Irish whiskey, Malibu® and Beefeater® gin. In a statement to Ad Age, Pierre Berard, senior VP of […]

Online Radio and Music Streaming: Untapped Potential for Marketers

After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to determine the most appropriate playlists. This news comes as the latest in a long line of updates and corporate buyouts within the industry: Apple acquired Beats Music & Beats […]

Vendors or Partners? A New Approach to Agency Relationships

As the digital landscape has evolved and publishers and platforms have proliferated, we (agency folks) have picked up a bad habit – and that’s using the V-word: “vendors.” During my tenure in media, I’ve worked across search, performance display and social. In all of these arenas, the term “vendor” was used to describe the publishers, […]

Q&A: 360i’s Jessica Sanfilippo on Display Ad Pricing

eMarketer, the industry-leading research firm for marketing in a digital world, recently caught up with Jessica Sanfilippo, Group Media Director at 360i, to discuss the multiple factors influencing desktop display CPMs. Below is a sneak peak of her interview. You can read the full report on eMarketer. On trends regarding display CPM price changes: “We’ve […]

What’s Buzzing: Weather-Based Ads, Catalog Remixes & More

This week, leading social media platforms Facebook and Twitter added to World Cup excitement by unveiling some timely new features for users. Facebook developed a ‘Trending World Cup” section where fans can catch up on the action without leaving the platform, and Twitter introduced a World Cup timeline and Starter Kits to allow fans to […]