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Digital Marketing & Social Media Blog

Category Archives for Mobile Marketing

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Snapchat Partners with Square to Offer Peer-to-Peer Payments

In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the mobile payment pioneer, Square, Snapcash is a peer-to-peer payment system, and now part of the growing digital payments trend. Photo via Snapchat What it is and how it works […]

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Rethink Retail Marketing: Invest More in Digital

This post is Part I of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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4 Ways Marketers Can Partner & Ride Along With Uber

Located in more than 200 cities across 45 countries and 6 continents worldwide, popular car service company Uber has made it its mission to bring transportation to everyone, everywhere with just the tap of a button. As Uber expands, it is working to put hundreds of thousands of cars on the road. This gives marketers […]

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How Marketers Can Use Commuter Crowd Data to Boost Mobile ROI

While crowded public transportation may be a commuter’s nightmare, research shows that it could also be a mobile direct-response marketer’s dream. Social scientists at New York University’s Stern School of Business, Temple University and Sichuan University recently came together to publish a study on how crowdedness can affect subway riders’ mobile purchase behavior. In the […]

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360i Report: Facebook Relaunches Atlas

In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in 2013. The new Atlas will empower marketers to serve highly-targeted ads to Facebook’s 1.3 billion users beyond the Facebook environment itself – across […]