Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Digital Marketing & Social Media Blog

Category Archives for Mobile Marketing

Recent
the-number-6

Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a […]

facebookBeacons

Facebook Tests Beacon Tech with Launch of New Place Tips Feature

Yesterday, Facebook announced the launch of Place Tips, a new feature that will surface location-specific content, including friends’ recommendations and information about nearby shops and landmarks, based on where users are. It is designed to enhance the Facebook experience by using GPS, wi-fi and Bluetooth beacons to deliver relevant and useful information and tips derived […]

BlogTwitter

Update: Twitter Rolls Out New Features

Earlier this month, we shared some product updates for Twitter that were announced during this year’s International Consumer Electronics Show (CES), and now Twitter is rolling out these features faster than anticipated. With a special announcement this past Tuesday from actor and 2015 Oscars host Neil Patrick Harris, Twitter formally revealed its new mobile video […]

retail2

Rethink Retail Marketing: Connecting Through Mobile

This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

snapcash2

Snapchat Partners with Square to Offer Peer-to-Peer Payments

In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the mobile payment pioneer, Square, Snapcash is a peer-to-peer payment system, and now part of the growing digital payments trend. Photo via Snapchat What it is and how it works […]