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Digital Marketing & Social Media Blog

Category Archives for Mobile Marketing

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Facebook Unveils Four New Targeting Options for Advertisers

Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights into performance. Following the update, advertisers can expect upgraded controls over location, demographic, interest and behavior. Facebook has been rolling out the new features over the past month through ...

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What’s Buzzing: Beauty Boards, Bakery Apps & More

In the spirit of St. Patrick’s Day, a number brands opted to try their luck with real-time marketing creating some holiday fun for consumers. Similarly, Pi Day (March 14) got many brands talking on Twitter, with the banter covering a wide range of pi/pie-related content. And the week rounded out with an interactive release of ...

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‘Earning My Attention’: Key Takeaways from SXSW

Coming out of an exhausting, yet rewarding jaunt in Austin at South by Southwest (SXSW) Interactive, our brand ambassadors returned inspired and full of new ideas. In addition to hitting up the food trucks and bars, and networking with colleagues and old friends, they dedicated their time to both learning from the educational sessions they ...

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5 Things Marketers Need to Know about Marissa Mayer’s Yahoo

Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are just as compelling as the platform’s regular content. Per Mayer and Yahoo, Yahoo Gemini represents “the first unified ad marketplace for mobile search ...

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What’s Buzzing: Fashion InstaMeets, Pharrell’s Grammy Hat & More

The busy week started with the Grammys and ends with the Super Bowl, and also included Fashion Week initiatives and the announcement of a new Facebook app set to launch next week. Read on to learn more. Arby’s Playfully Disses Pharrell’s Grammy Attire Last Sunday’s Grammy Awards show sparked a firestorm of Twitter chatter, with ...