Digital Marketing & Social Media Blog
As marketers, it’s easy to get caught up in the hype of the colorful commentary and bold headlines that fill the pages of our favorite industry news outlets. One such headline that first emerged when Facebook updated to its Timeline format was the following: “Branded Facebook apps* are dead.” People in the marketing community have ...
What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena Dunham hit it out of the park again with a raw story to which every 20-something girl could relate. An immense amount of time and effort goes into developing ...
This past weekend, the London-based Saracens Rugby Club launched full-stadium WIFI in their newly constructed stadium, Allianz Park. This presented a chance for the table-topping Premiership rugby club to become the first sports club in Europe to encourage real-time user-generated content (UGC) that could contribute positively to the match day experience. Given this opportunity, 360i ...
Facebook has announced a new mobile experience – “deeper” than an app or OS – that places a user’s social network at the center of his or her device. It’s called Facebook Home and it’s coming on April 12. At the April 4 “Home on Android” event, Facebook Founder & CEO Mark Zuckerberg unveiled Facebook Home, ...
This is Part IV of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Not only has mobile caused a sizeable shift in the way business is done, but it has also created huge opportunities for business growth. Mobile connects the digital world with the ‘real’ world and allows brands ...