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Digital Marketing & Social Media Blog

Category Archives for Mobile Marketing

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techtimes

360i Report: Facebook Relaunches Atlas

In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in 2013. The new Atlas will empower marketers to serve highly-targeted ads to Facebook’s 1.3 billion users beyond the Facebook environment itself – across […]

pinterestnewtool

What Pinterest’s New Brand Analytics Tool Means for Marketers

Pinterest recently announced an overhaul of the platform’s brand page Analytics, offering marketers easy access to the performance of top content and boards. Unlike the previous version of analytics that focused solely on content consumers were pinning from the brand’s website, the new version offers metrics on top content pinned by the brand, as well […]

piggybank

3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy

Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a surprise to marketers. Millennials are often miscast by older generations as superficial and spend thrifty, but for a generation coming of age post the 2008 recession, they are focused […]

vinevideo

Marketers Rejoice! Vine Adds Video Upload Functionality

Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced […]

mealforameal

What’s Buzzing: Pinterest Conversations, Sup App & More

This week the office was buzzing over the latest changes made by Facebook, including Facebook’s new buy button and save feature. New hit movie, “Guardians of the Galaxy,” was setting records with the biggest August opening of all time and lead star Chris Pratt continued to entertain during his press tour with his unexpected Eminem […]