In a study published on Monday, Forrester noted that location-based social platforms are currently too small for major marketers to concern themselves with. The reasoning Forrester gives is that location-based start-ups are still too small for major marketers to take great advantage of.
I weighed in on the four reasons to consider Foursquare in your marketing plan in a post on Ad Age today. Regardless of its current scale, we’re including Foursquare and other location-based social networks in our client thinking today. There are a number of reasons for this, including the influencer potential of reaching early adopters. In addition, brands who approach new platforms and experiment early on will be ahead of the game when and if these platforms take off. The sooner you get involved, the faster your influential fan network can go to work on your behalf and the more you can ultimately reap from these bleeding-edge platforms.
For more on why we consider Foursquare a ripe opportunity for many brands, you can read the full article over on Advertising Age.