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Category Archives for Mobile Marketing

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What’s Buzzing: Beauty Boards, Bakery Apps & More

In the spirit of St. Patrick’s Day, a number brands opted to try their luck with real-time marketing creating some holiday fun for consumers. Similarly, Pi Day (March 14) got many brands talking on Twitter, with the banter covering a wide range of pi/pie-related content. And the week rounded out with an interactive release of […]

‘Earning My Attention’: Key Takeaways from SXSW

Coming out of an exhausting, yet rewarding jaunt in Austin at South by Southwest (SXSW) Interactive, our brand ambassadors returned inspired and full of new ideas. In addition to hitting up the food trucks and bars, and networking with colleagues and old friends, they dedicated their time to both learning from the educational sessions they […]

5 Things Marketers Need to Know about Marissa Mayer’s Yahoo

Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are just as compelling as the platform’s regular content. Per Mayer and Yahoo, Yahoo Gemini represents “the first unified ad marketplace for mobile search […]

What’s Buzzing: Fashion InstaMeets, Pharrell’s Grammy Hat & More

The busy week started with the Grammys and ends with the Super Bowl, and also included Fashion Week initiatives and the announcement of a new Facebook app set to launch next week. Read on to learn more. Arby’s Playfully Disses Pharrell’s Grammy Attire Last Sunday’s Grammy Awards show sparked a firestorm of Twitter chatter, with […]

5 Best Practices for Creating Ads on Instagram

It’s been an exciting six months for Instagram. On the heels of the launch of its video feature, Instagram announced it would be rolling out ads to further grow the prospering business, now home to more than 150 million users. To launch its ad platform, Instagram collaborated with ten partners, including 360i client Ben & […]