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Category Archives for Mobile Marketing

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What’s Buzzing: Pinterest-Curated Catalogs, Pop Dongles & More

The holiday season is an exciting time to work in advertising given the plethora of fun, seasonal campaigns – and of course, the holiday parties. To help extend the fun of our own holiday party, we created the Non-Stop Dance Spot and invited people to show us their best six-second move. You can learn more […]

Pinterest Builds Out Location-Based Pins

Discovering the things you’re interested in just became easier with the roll-out of Pinterest’s newest update: Place Pins. Similar to rich pins, this update allows users to tag content they’re pinning with greater context by mapping images against locations around the world. This new layer of information not only gives curators more flexibility to organize […]

Toyota Launches its Biggest Teen Safety Initiative to Date

This week, Toyota and 360i launched TeenDrive365, a comprehensive new campaign that marks the automaker’s largest-ever advertising effort to address teen driving safety. According to the National Safety Council, the first year a teenager gets their driver’s license is one of the most dangerous years of their lives. And while cars today are safer than […]

What’s Buzzing: TV Playlists, Snapchat’s $3B Offer & More

This week’s top stories included Snapchat spurning Facebook’s $3 billion offer, significant platform updates from Twitter, YouTube and Pinterest, and a first-of-its-kind Spotify partnership from BRAVO. Find out more below and check out some of our other blog entries this week in the recap at the bottom of this post. Snapchat Holds Out on Facebook’s […]

Ben & Jerry’s Debuts Short Form Social Responsibility Content Series

Ben & Jerry’s has partnered with mobile news startup, NowThis News, to create a short-form video series highlighting the brand’s commitment to values-centric business models and linked prosperity: the idea of using sustainable business practices to grow the world around them. The six-part series, titled “Made of Something Better: An Education in Linked Prosperity,” provides […]