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Category Archives for Mobile Marketing

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5 Best Practices When Creating Facebook Content for Hispanics

More and more, marketers are recognizing the growing buying power of Hispanics in the US. Instead of considering whether or not they should connect with Hispanics, they are now exploring how to best reach this important demographic. Hispanics over-index in both mobile usage and social network presence when compared to non-Hispanics, emphasizing the importance of […]

What’s Buzzing: Google Helpouts, FB Redesigns & More

After an announcement earlier this year, Twitter’s IPO hit markets Thursday morning and shares soared, with Twitter closing its first day of trading at $44.90. This week also brought news of some new Facebook features, including video autoplay in mobile Newsfeeds and “Like” and “Share” button revamps. Read on for more details and some insight […]

What’s Buzzing: Cat Playdates, Tweet-a-Coffee & More

Twitter’s game-changing introduction of a more visual approach following an earlier announcement this year of going public was the platform’s largest feed update since its founding in 2006. This week also had us celebrating National Cat Day through “cat deliveries” brought by an Uber and Cheezburger partnership, in addition to the Starbucks Tweet-a-Coffee launch. Keep […]

What’s Buzzing: Diesel Mission #4, Mixhibit Memories & More

This week brought Facebook privacy setting updates for teens on Facebook, some new apps from Smirnoff and VH1 as well as the launch of #Mamming, a new campaign that’s raising massive awareness for Breast Cancer Awareness Month. Facebook Updates Privacy Settings for Teens Facebook updated its privacy settings for teens (defined as users aged 13 […]

What’s Buzzing: ‘See It’ on Twitter, Anchorman for Dodge & More

This week brought an exciting social TV development from Comcast and NBCU, a Twitter homescreen redesign and more details on Instagram’s soon-to-be-launched ad product. We’re also proud and honored to end our week with a win for ‘Best Digital Agency’ in Mashable’s first-ever Mashies Awards, honoring the Best in Marketing. Interested in joining our culture […]