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Category Archives for Mobile Marketing

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Smartphone-Addicted, App-Happy & Social – How Should Your Brand Reach Mobile Moms?

The 21st Century Mobile Mom Report published last week by BabyCenter sheds some light on smartphone usage among mothers — and to marketers looking to reach mom on her mobile device, that light is bright and shiny.

GetGlue Adds Foursquare to Ramp Up ‘Experience Check-ins’

You may be checking into locations – but are you checking in to experiences yet? If not, you should definitely check out GetGlue. GetGlue is a social network which allows users to check in to TV shows, movies, music and books, and see what their friends are consuming in real time. And though it has […]

Color And The Future Of Mobile-Social Gaming

This week, photo-sharing start-up Color made huge news by securing a boatload of venture capital, banking on the idea that people in close proximity to one another will want to share photos. CEO Dan Nguyen said that Color was designed to be used with groups, but its effect is often to connect strangers through their […]

How Emerging Tech like NFC & RFID Will Change Mobile Forever [PRESENTATION]

Today at SXSW, 360i’s David Berkowitz spoke about how tech advancements such as Near-Field Communication (NFC) and RFID will change the face of mobile forever. You can view the complete presentation below. How NFC and RFID Will Change Mobile – SXSW 2011 For more on mobile strategy, read our Mobile Marketing Playbook.

Live From SXSW, the Death of the Social Check-in

Via Ad Age: When Foursquare first started making headlines, back when its users numbered in the hundreds of thousands rather than millions, a lot of people didn’t like the idea of broadcasting their locations to all their friends.