Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Category Archives for Mobile Marketing

Recent

How Marketers Can Drive App Discovery & Engagement with Google

As smartphone adoption rates continue to increase, consumers are spending 90% of their time on mobile devices within apps. Many companies are leveraging this behavior by creating apps that serve their brands. However, an app is only as successful as its usage. This blog post will summarize how marketers can leverage paid and natural search […]

Snapchat Update: 4 Paid Media Opps & How Marketers Can Best Utilize Them

Over the past year, Snapchat has become an increasingly desirable space for digital marketers. New advertising options, coupled with the platform’s rapid growth, are presenting new opportunities for brands on the platform, and making Snapchat a ‘platform to watch’ as it grows and evolves its paid media capabilities. As recently reported by the Financial Times, […]

Mobile Search: What Marketers Need to Consider Beyond Website Content

Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google […]

How Google’s Mobile Algorithm Update Is Impacting Marketers

On April 21, Google implemented an algorithm change that could grant “mobile-friendly” pages a higher ranking on mobile search engine results than pages not optimized for mobile devices. In the months leading up to the algorithm update, marketers were concerned about the possible negative impact it could have on performance. Mobile searches comprise up to 35 […]

From Attribution to Optimization: Interactive Marketing Mix Systems

One of the underlying goals of any marketing effort is to set and spend within budget in the most efficient way possible, defining success metrics along the way. There has been much debate over cross-channel attribution and the importance of choosing the right multi-channel marketing mix optimization strategy. The use of revenue attribution systems alone […]