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Category Archives for Mobile Marketing

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Four Reasons Brands Must Check in to Foursquare.

In a study published on Monday, Forrester noted that location-based social platforms are currently too small for major marketers to concern themselves with. The reasoning Forrester gives is that location-based start-ups are still too small for major marketers to take great advantage of. I weighed in on the four reasons to consider Foursquare in your […]

360i Report: Mobile Applications

360i Point of View on Mobile Applications Overview Applications have become an enduring form of mobile media, thanks in large part to the ease of buying apps from Apple’s App Store and the increasing usage of apps on Google Android handsets. With apps’ popularity come new challenges for marketers, as consumers’ attention is split between […]

360i Report on Mobile Applications

Up next in our summer mobile series (this is our fifth installment) is a report on mobile applications. Applications have become an enduring form of mobile media, thanks in large part to the ease of buying apps from Apple’s App Store and the increasing usage of apps on Google Android handsets. With apps’ popularity come […]

360i Report on Mobile Social Marketing

Today, we released the fourth POV in 360i’s summer mobile series – a comprehensive report on Mobile Social Marketing. Mobile social media, any form of social media accessed through mobile devices, has much in common with online social media: the power of building relationships with consumers, the large and rapidly growing user base, and the […]

360i Report: Mobile Social Marketing

360i Point of View on Mobile Social Marketing Overview Mobile social media, any form of social media accessed through mobile devices, has much in common with online social media: the power of building relationships with consumers, the large and rapidly growing user base, and the potential to incorporate sharing and community functionality into every form […]