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Category Archives for Mobile Marketing

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360i Report: SMS (Text Messaging)

360i Point of View on SMS (Text Messaging) Overview SMS (short message service, or text messaging) is one of few marketing channels unique to mobile media, and it is best used when integrated with traditional and digital marketing programs. SMS was a mobile marketing and communications channel long before anyone ever heard of an iPhone, […]

360i Report: Mobile Search Marketing

360i Point of View on Mobile Search Overview Search became the starting point for both consumers and marketers finding their way around the web, and it’s undergoing a rebirth as mobile devices proliferate. Marketers now have more opportunities to meet consumers’ needs exactly when and where their search is conducted. This is the second in […]

360i Report: Mobile Marketing Overview

360i Point of View on Mobile Marketing Overview Overview Mobile marketing is on the precipice of becoming a ubiquitous marketing channel. In this first POV in a series, you’ll find ten reasons mobile marketing matters right now, along with an overview of what’s ahead in subsequent editions. By the time the series is done, you’ll […]

360i Report on Mobile Search

Search has become the starting point for both consumers and marketers finding their way around the web, and it’s undergoing a rebirth as mobile devices proliferate. Marketers now have more opportunities to meet consumers’ needs exactly when and where their search is conducted. In the second POV of our summer-long mobile series, we take a […]

360i Report: Mobile Marketing Overview

Mobile marketing is on the precipice of becoming a ubiquitous marketing channel. In this first POV in a series, you’ll find ten reasons mobile marketing matters right now, along with an overview of what’s ahead in subsequent editions. By the time the series is done, you’ll discover the trends, case studies and challenges to prepare […]