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Category Archives for Mobile Marketing

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Google to Gobble AdMob; Expect Big Things from Mobile Ahead

(Image via Google) Google announced Monday its plans to acquire mobile display advertising company AdMob for a cool $750 million in company stock. The search giant asserts that “great mobile advertising products can encourage even more growth in the mobile ecosystem” and that together Google and AdMob will work on the future of mobile advertising. […]

App-solutely Awesome Branded Apps – And What Makes Them Work

It’s an app world, and we’re just living it. Last month, Apple announced its two billionth application download. More proof of the surging interest: Apple doubled its number of downloads in about half the time it took to hit the one billion mark. Apple’s advertising claims that there’s an app for everything. In fact, the […]

How Brands Can Get App-Happy (And Get Results that Rock)

Build your own or integrate? That seems to be the question when it comes to marketing via social applications. Sarah Hofstetter spoke at today’s digiday:APPS event in New York, which brought together top execs from ad agencies, brands, app developers, mobile/social ad networks and content networks to discuss the dynamic “appvertising” market. Her presentation centered […]

Zipcar Speeds Into iPhone Territory with New Mobile App

In the social and mobile space, utility is a magic word. Figuring out how to make your customers’ lives easier – and still remain on brand – is like the holy grail. Zipcar, it seems, may have done just that with their new iPhone application, planned for release later this summer. The app, developed in […]

A Look at Location-Based Advertising

Dunkin Donuts delivers a location-based ad through digital map provider NAVTEQ (via Flickr). This week, 360i welcomed a panel of guest speakers as part of its Innovation Learning Academy, a series of lectures and training sessions that help educate employees about emerging trends in digital marketing space. David Berkowitz, Director of Emerging Media & Client […]