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Category Archives for Mobile Marketing

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Rethink Retail Marketing: What the Holiday Hustle Means for 2015

This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining […]

USA Network Hacks SXSW with ‘Mr. Robot’ Screen Takeovers

To build buzz for client USA Network’s freshman series ‘Mr. Robot,’ we partnered with wireless provider Boingo to connect SXSW 2015 attendees at the airport in Austin with free Wi-Fi on behalf of ‘Mr. Robot.’ Using geo-specific targeting to ‘hack’ the mobile screens of Wi-Fi users traveling through the Austin–Bergstrom International Airport, we engaged each […]

Exploring Three Major Trends in the Current Search Landscape

SMX West is a three-day, jam-packed conference featuring the who’s who of Search Marketing. The 2015 conference – which took place in early March – set the stage for today’s top opportunities in search and explored how search marketers can prepare for the future. The conference inspired us to share our views on the search […]

Social Messaging Apps Help Marketers Reach Large, Global Audiences

Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population in Brazil uses messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014. […]

SXSW Recap: A Report on the Best of SXSW Interactive 2015

Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview […]