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Category Archives for Mobile Marketing

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SXSW 2015: All About That GIF

For something so simple and not particularly new, GIFs can be surprisingly powerful and, nowadays, ubiquitous. But is that really so surprising? At SXSW this year, a panel comprised of Victoria Taylor of Reddit, Tim Hwang of Imgur, Alex Chung of Giphy and moderator Selena Larson from The Daily Dot came together to discuss all […]

360i Explores Facebook Place Tips at Dominique Ansel Bakery

Facebook recently announced the launch of Place Tips, a new feature that surfaces location-specific content including friends’ recommendations and information about nearby shops and landmarks. It is designed to enhance the Facebook experience for users by using GPS, Wi-Fi and Bluetooth beacons to deliver relevant and useful information and tips above the newsfeed. It is […]

Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a […]

Facebook Tests Beacon Tech with Launch of New Place Tips Feature

Yesterday, Facebook announced the launch of Place Tips, a new feature that will surface location-specific content, including friends’ recommendations and information about nearby shops and landmarks, based on where users are. It is designed to enhance the Facebook experience by using GPS, wi-fi and Bluetooth beacons to deliver relevant and useful information and tips derived […]

Update: Twitter Rolls Out New Features

Earlier this month, we shared some product updates for Twitter that were announced during this year’s International Consumer Electronics Show (CES), and now Twitter is rolling out these features faster than anticipated. With a special announcement this past Tuesday from actor and 2015 Oscars host Neil Patrick Harris, Twitter formally revealed its new mobile video […]