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Category Archives for Mobile Marketing

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Amazon Fire Phone Brings Commerce to the Forefront

There’s a new smartphone on the block. It’s called the Amazon Fire Phone – and it’s the first smartphone on the market to place as much emphasis on commerce as it does on connectivity and communications. Historically, hardware announcements have been of somewhat tepid interest to marketers, since their implications are one step removed and […]

What’s Buzzing: Weather-Based Ads, Catalog Remixes & More

This week, leading social media platforms Facebook and Twitter added to World Cup excitement by unveiling some timely new features for users. Facebook developed a ‘Trending World Cup” section where fans can catch up on the action without leaving the platform, and Twitter introduced a World Cup timeline and Starter Kits to allow fans to […]

Foursquare, Swarm and the Future of Location-Based Personalization

Most of us in the digital space are familiar with Foursquare, the location-based app launched in 2009 to allow users to easily meet up with friends and discover great places. Foursquare’s user base of more than 50 million people has generated more than 6 billion check-ins – with 2 million businesses leveraging the Merchant Platform […]

Yahoo Introduces Image-Rich Native Ads in Mobile

At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has made good on that promise with the launch of Gemini and the introduction of native placements that integrate within Tumblr and other platforms […]

What the NFL Draft Can Teach Us about Digital Marketing Strategy

Every year around this time, talent evaluators, pundits and regular fans create mock NFL drafts , placing the best college football players with the team they think could most benefit from each player’s skills. When draft day hits, everyone turns out to be wrong, but the mock drafts are a lot of fun and there […]