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Category Archives for Mobile Marketing

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The Marketing Potential of Anonymous Sharing Apps

Ronak Sheth, Strategy Intern at 360i, contributed to this post. You’ve likely read stories about the rapid growth of anonymous sharing apps Secret and Whisper, which are attracting attention from younger, tech-savvy crowds. The two platforms are distinguished by their template-based content outputs – each allows users to share images overlaid with short copy – […]

Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]

What’s Buzzing: Spider-Baby, Double Down Dares & More

With so many platform updates coming in from Twitter and Facebook lately, we’re not surprised to see an update from Instagram this week. In an effort to further personalize the platform, the photo-sharing app is tailoring each user’s Explore page to contain top content that has been “Liked” by people they follow. In other news, KFC […]

Facebook Unveils Four New Targeting Options for Advertisers

Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights into performance. Following the update, advertisers can expect upgraded controls over location, demographic, interest and behavior. Facebook has been rolling out the new features over the past month through […]