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Digital Marketing & Social Media Blog

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Instagram Advertisers Report Early Success

Instagram, the digital haven for “food porn” and selfies, is quickly becoming a prized space for advertisers. Now just a few months out of beta, initial brand partners are reporting promising results. Instagram has grown from an iPhone-only photo-sharing app to become one of the largest players in social media. With an audience of 200 ...

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What’s Buzzing: Unsung Bacons, Pinterest TV & More

Following weeks of rumors, Twitter has announced Mute for iPhone, Android and Twitter.com users. The new feature will allow people to silence other users’ activity (tweets, re-tweets, etc.) from their timeline. To learn more, read “What Marketers Should Know about Twitter’s Mute Button.” Keep reading for more of the week’s top stories in marketing. AirBnB ...

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Yahoo Introduces Image-Rich Native Ads in Mobile

At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has made good on that promise with the launch of Gemini and the introduction of native placements that integrate within Tumblr and other platforms ...

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Google Touts Success Following +Post Ads Beta Launch

In December 2013, Google announced the beta launch of Post+ ads, which allowed advertisers to seamlessly turn their Google+ post content into engagement ads to be served across the Google Display Network. Six months later, Google has released the results of its early test campaigns – and they are promising for advertisers. Our contacts at ...

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What Marketers Need to Know about Twitter’s Mute Button

Twitter is rolling out a new feature that will allow users to edit select individuals out of their timelines – without formally unfollowing them. While Mute will be a useful and welcome update for most individual users, marketers will want to be cognizant of how it could impact their brands’ reach on the platform. The ...