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Recent

Absolut Vodka and 360i Culminate “The Open Mic Project” with Debut of New Song with Rita Ora

After four inspiring months, The Open Mic Project by Absolut reached its peak at the 60th annual GRAMMY Awards. The platform brought Rita Ora together with fans to create a track inspired by their messages of acceptance submitted on TheOpenMicProject.com. Over the past few months, Rita has been writing and recording the song, “Proud”, preparing […]

Not Your Average Internship: Come Work with 360i Summer 2018

360i is now accepting applications for our 2018 Summer Internship/Junior Associate Program.   Why should you apply? You’ll learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world – but don’t just take our word for it, check out our client roster. Our […]

Facebook Groups: What They Are & Why Your Brand Needs One

Back in 2008 two passionate Coca-Cola fans named Dusty and Michael accidentally created the first branded Facebook Page. Over the last 10 years that page grew to serve over 107 million global fans, the page went from one free image of a Coca-Cola can to housing thousands of made-for-social promoted posts. This growth closely aligns […]

5 Simple Things Many Brands are Missing on Amazon

In a new piece for Ad Age, 360i’s VP of eCommerce, Will Margaritis outlines five simple things brands should cover off on Amazon before launching more complex media strategies.  Will writes that “brands understand the power of Amazon and… are committed to winning its endless aisles, shifting marketing spend to the platform, but there’s one […]

How Ads.txt and Ads.cert Can Help Create Greater Transparency in Programmatic Buying

In May 2017, the IAB Tech Lab introduced Ads.txt, a small piece of code that lives on publisher websites, for the purpose of creating more transparency in the programmatic buying ecosystem. Ads.txt stands for Authorized Digital Sellers and declares which suppliers can sell their inventory on that website. Prior to this effort, counterfeit inventory and […]