360i News: 360i CMO Abbey Klaassen for Ad Age: Why Too Much Ad Tech at Cannes Actually Fuels Creativity’s Future
As reported by Ad Age here: Over the years, I’ve heard many a creative lament the rise of the digital media and ad-tech companies at Cannes. I’m no creative but I’ve, too, bemoaned how all the new technology-branded cabanas block the sea view and logos of data companies cover up the facades of the grand […]
Last week, 360i CEO Sarah Hofstetter took to the stage at the Cannes Lions International Festival of Creativity to discuss the transformation of one of the world’s oldest, most powerful creative outlets: play. Sarah was joined by Mattel EVP & Chief Strategic Technology Officer Geoff Walker. Together, they examined how toy makers are at the […]
As reported by WSJ here: Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.
360i CEO Sarah Hofstetter and Mattel EVP & Chief Strategic Technology Officer Geoff Walker explore the reinvention of classic toy brands for a modern era, and unveil a vision for the future of play. For more information on the event, click here.