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Press Release

360i Press Release: 360i Announces Leadership Promotions for Amanda Abar and Orli LeWinter

New York, NY – April 28, 2016 – 360i today announced the promotions of Amanda Abar from Managing Director, Chicago to Executive Vice President and Orli LeWinter from VP of Strategy & Social Marketing to Senior Vice President of Strategy & Social Marketing. Abar will report to CEO Sarah Hofstetter and LeWinter will report to […]

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How Twitter’s New NFL Streaming Partnership Could Change the Entertainment Game

This week, Twitter secured the rights to stream Thursday Night Football games in a partnership with the NFL. The deal gives Twitter the ability to stream 10 live games for free directly to its users. It’s a huge coup for Twitter, and sees the company go from a more bystander role in the sports and […]

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What Broke the Internet in March: Tragic #BrusselsAttacks

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

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NOLA Aims to Change Tuesday’s Reputation in Real-Time Campaign

According to BuzzFeed, memes, and people on the internet, Tuesdays are the worst day of the week. But not in New Orleans, where every Tuesday has something to offer – from Fat Tuesday to Rebirth’s standing gig at Maple Leaf Bar. That’s why the New Orleans Tourism Marketing Corporation (NOTMC) is on a mission to […]

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Measuring Cross-Channel Media with Multi-Touch Attribution Model

For many advertisers there exists a discrepancy between how they measure media and how consumers actually experience it. Media measurement is often viewed in a silo by channel, an approach which fails to account for cross-channel effects. But, consumers experience media holistically, and their behavior is influenced by the integrated sum of touchpoints across all […]