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Digital Marketing & Social Media Blog

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Google Brings Product Reviews to its Shopping Channel

Another day and another change: Google has once again updated its ever-evolving Shopping channel. The engine recently announced the addition of product ratings to PLAs within search results and Google Shopping pages. The new rating system — which appears in the form of stars and review counts similar to other retailers like Amazon and Zappos […]

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What’s Buzzing: Pinterest Conversations, Sup App & More

This week the office was buzzing over the latest changes made by Facebook, including Facebook’s new buy button and save feature. New hit movie, “Guardians of the Galaxy,” was setting records with the biggest August opening of all time and lead star Chris Pratt continued to entertain during his press tour with his unexpected Eminem […]

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Influencer Spotlight: Catching up with Nicholas Megalis

There is no question that Vine is so hot right now. The 360i Influencer Marketing team recently partnered with Nicholas Megalis for a Coca-Cola Freestyle Vine series that combined his quirky humor with the unique mixing capabilities of the Coca-Cola Freestyle machine. With an impressive following of 4.4 million people, Nick’s Vines come in various […]

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Facebook Ups its Commerce Potential with ‘Buy’ Button

In a move aimed at delivering the most direct and effective ROI for advertisers, Facebook has announced the much-anticipated “Buy” button, which will replace Facebook Gifts. The new ad type empowers marketers to add a “Buy” call-to-action, thereby enticing users to purchase products directly within the Facebook user interface. Over the years, Facebook has increased […]

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What’s Buzzing: ‘Sharknado 2,’ Facebook Messenger & More

This week, brands joined the conversation around one of the most talkable TV events of the summer: the second installment of Syfy’s bizarre “Sharknado” franchise. In other news, Facebook made a push for all users to download Messenger as standalone app, while Instagram leaked a potential Snapchat competitor, called Bolt. Read the latest edition of What’s […]