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When & How to Enter the Conversation Around Holidays like #DonutDay?

These days, it seems like every day is some kind of holiday. From #BestFriendsDay to #MargaritaDay, these hashtag holidays saturate social media feeds, tempting brands to jump in on the conversation. Yet, despite the wide-spread appeal, should brands even be a part of the conversation? The answer is yes, if done correctly. It is important […]

What Facebook’s FBX Closure & New Cookie Policy Means for Marketers

Facebook recently announced two updates that aim to position the social network as the top audience-buying platform and increase its weight against Google’s AdSense network. First, the social media platform has decided to shut down its ad exchange (FBX) and second, it has expanded its cookie policy to serve ads to users who are not […]

What Broke the Internet in May: #EurovisionFinale and #BBMAS

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we look at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

Skinny Cow Introduces Limited-Time-Only ‘Skinny Cow For Him’ Packaging

This month, client Nestlé is introducing “Skinny Cow For Him”, a limited-time-only packaging that attracts the most common Skinny Cow thieves – men. Until now, Skinny Cow ice cream treats have been wrapped in the brand’s signature pink packaging and marketed to women. However, the brand learned from consumer insights, that while women are the […]

4 Important Search Updates Shared at Google’s Performance Summit

At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world. Of all the new updates shared, four in particular present pivotal opportunities for advertisers, aimed at helping them compete in the evolving platform where mobile now represents more than […]