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Digital Marketing & Social Media Blog

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Case Study: How Smirnoff Captured the Millennial Spirit on July 4

For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the […]

CliniqueLogo

Ad Age Touts Clinique’s ‘Fresh Start’

360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique […]

Bing-Twitter

Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help […]

thismoney

Online Radio and Music Streaming: Untapped Potential for Marketers

After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to determine the most appropriate playlists. This news comes as the latest in a long line of updates and corporate buyouts within the industry: Apple acquired Beats Music & Beats […]