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Digital Marketing & Social Media Blog

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PernodRicardBrands

360i Adds Pernod Ricard USA to Agency Roster

We’re excited to share the news that Pernod Ricard USA has selected 360i to lead its communication planning, media and social community management initiatives, effective immediately. The company’s portfolio of wine and spirits brands includes Absolut® vodka, Jameson® Irish whiskey, Malibu® and Beefeater® gin. In a statement to Ad Age, Pierre Berard, senior VP of […]

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What’s the Value of a Facebook Fan in 2014?

With Facebook’s organic reach on the decline since late last year, many marketers have questioned if fan acquisition is still a viable strategy on the platform. After all, if unsupported posts are only seen by a handful of fans, then perhaps encouraging people to “Like” your page and engage with your content is no longer […]

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What’s Buzzing: Hyperlapse, Social Media Analytics & More

This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a first official look at the next iPhone. Also in the news, Twitter and Pinterest focus on providing better analytics to users, and Instagram releases a new app that easily […]

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Influencer Spotlight: Catching Up with Ian Padgham

You might have seen a few news headlines last week about a Vine artist who captured his wife’s pregnancy over the course of nine months. The result was a six-second snapshot of a maternity that has become one of the most-watched Vines of all time. The creator: Video producer and artist Ian Padgham (@Origiful), who […]

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Snapchat Advertising: Will Brands Pay to Play?

Snapchat is set to unveil a new service this fall that will serve users with ads, video clips and news articles. The service, rumored to be named Snapchat Discovery, would be the platform’s first form of monetization, and could potentially provide Snapchat with its first revenue stream. Among Snapchat’s reported 27 million users, its core users, […]