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Live From Facebook, Periscope & Snapchat: It’s Streaming Video

In the past year, we’ve seen a rise in live-streaming social platforms. Snapchat, Periscope and Facebook Live have provided users and brands the opportunity to capitalize on even more real-time moments in social, and are establishing themselves as leading platforms in the space. In November 2014, Snapchat introduced us to Sponsored Stories that gave ordinary […]

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Clickable V. Shareable: Aiming Content Strategy Compass Toward Virality [SXSW]

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Maria Loida, Senior Social Publicist at 360i. In this post Maria recaps one of the SXSW panels she attended […]

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Instagram Update: Content to Now be Ranked in the News Feed

Yesterday, Instagram announced an update coming to its platform in the next few months in the form of an algorithm-based news feed. Like many of Instagram’s recent updates, which have included the introduction of portrait/landscape images and the expansion of its direct messaging capabilities, this transition was influenced by user behavior data. The sharp increase […]

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360i’s SXSW Ambassadors Share Favorite Festival Experiences

For SXSW Interactive 2016, we sent a few 360i’ers to Austin, Texas to be our eyes and ears on-the-ground at the festival. While attending sessions, brand activations and parties, they found inspiration in some unlikely places. We asked them to share their some of their most memorable experiences to-date, and now we’re sharing these with you: Shalini Agrawal, Media […]

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OREO Introduces Mysterious Wonder Vault with Pop-Up & 360-Degree Video

OREO (client) is well-known for its innovative product extensions – S’mores, Red Velvet and more – that have generated buzz and sales for the brand for years. This past January, the popular cookie introduced fans to the OREO Wonder Vault – the whimsical home of all past, present and future OREO flavor innovations, and the […]