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Digital Marketing & Social Media Blog

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Twitter-Mute

What Marketers Need to Know about Twitter’s Mute Button

Twitter is rolling out a new feature that will allow users to edit select individuals out of their timelines – without formally unfollowing them. While Mute will be a useful and welcome update for most individual users, marketers will want to be cognizant of how it could impact their brands’ reach on the platform. The […]

AudienceInsights

Facebook Unveils Powerful Audience Insights Tool

Facebook has unveiled a new tool that will help marketers gain a deeper understanding of their customers. Called “Audience Insights,” the new offering provides a treasure trove of data around geography, demographics, purchase behavior and more. Audience Insights differs from Page Insights in that the new tool includes information captured from beyond a brand’s Page. […]

Unsungbacon-cover

Oscar Mayer Champions Unsung Bacons in New Campaign

Oscar Mayer has partnered with 360i to promote two “unsung” bacons of the world – Turkey and Michael – by pulling them out of the shadows and into the limelight for the first time ever. The “Unsung Bacon” campaign centers around Oscar Mayer’s quest to get Emmy-Award-winning composer Michael Bacon the most Twitter followers in […]

NFL-draft

What the NFL Draft Can Teach Us about Digital Marketing Strategy

Every year around this time, talent evaluators, pundits and regular fans create mock NFL drafts , placing the best college football players with the team they think could most benefit from each player’s skills. When draft day hits, everyone turns out to be wrong, but the mock drafts are a lot of fun and there […]

paintedgoldpencil

360i & Oreo Win Gold Pencil at 2014 One Show Awards

360i and Oreo have won a Gold Pencil at the 41st Annual One Show Awards hosted by Alec Baldwin, the most prestigious worldwide competition celebrating the year’s best in advertising, design, interactive, branded entertainment and intellectual property & products. “The Oreo Blackout Tweet” was awarded the Gold Pencil in the Interactive: Social Media Branded Post […]