Oxygen Marks Reality TV First with ‘The Face’ Google+ Hangout
To promote the premiere of Oxygen’s newest supermodel competition series, “The Face,” the network is hosting a Google+ Hangout with the series’ stars – who just so happen to be some of the most famous “faces” around. The Feb. 6 event marks the first live Google+ Hangout broadcast during a reality show. “The Face” features aspiring ...
How Oreo Won the Social Media Bowl with a Single Piece of Content
Amid the tens of thousands of re-tweets and mentions of our client Oreo last night, there was this gem: “The lights went out and a new era in advertising was born.” Last night wasn’t the first time a brand had employed a real-time approach, but perhaps for the first time people could truly grasp its ...
Don’t Fake it, Make It: Authenticity as a Core Value for Brands
Among my more athletic friends, few people are more reviled than the hordes of New Year’s resolvers that lined up at the nation’s gyms over the past few weeks. The disdain heaped upon these people was intense, and it came for one simple reason: however well intentioned, their commitment to fitness was inauthentic, and they ...
Report: YouTube to Introduce Paid Subscriptions
YouTube, the most popular video-sharing destination on the web, rose to prominence thanks to its vast library of free video content. According to Ad Age, the platform is planning to shake things up this spring by introducing paid subscriptions for some of its channels. For marketers this comes as no surprise, as YouTube has been ...
360i Ranked #2 Agency in the U.S. on Ad Age’s 2013 A-List
We’ll toast to that. Ad Age has ranked 360i the #2 agency in the country – and top-ranked digital shop – as part of its annual A-List issue. We are incredibly honored by this distinction and proud of our entire team for this accomplishment. This is the third year in a row that 360i has made ...