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Digital Marketing & Social Media Blog

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#Mamming Takes Home Golden Award of Montreux

The Golden Award of Montreux has named 360i’s #Mamming initiative as the top non-profit campaign of the year in digital. Launched by two female creatives at 360i, one a breast cancer survivor herself, the effort took aim at the inherent awkwardness of mammograms and spurred a global meme that reminded people to visit the doctor ...

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Amazon, Google Deliver Instant Gratification to Shoppers

Earlier this week, Amazon and Google announced updates that will continue to shape consumers’ path to purchase. The services — respectively called #AmazonCart and Google Shopping Express — are the latest in a series of developments bringing shoppers new dimensions of instant gratification. #AmazonCart, the more incremental of the updates, is a partnership between Amazon ...

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Google’s Pixel Width Driven Title Tags: What Marketers Need to Know

Over the past few months, you may have noticed slight changes to Google’s search engine results pages (SERPs). The effects of the redesign can be seen across several areas such as traditional web listings, site-links, images, news and more. As it relates to Google’s algorithm, the actual results being returned have not changed, but rather ...

Google Presents YouTube Brandcast - Digital Content NewFront

3 Top Themes from the 2014 Digital Content NewFronts

The Digital Content NewFronts launched five years ago with the aim of bringing together all sectors of the branded content (namely video) and distribution sphere and to inspire buying demand similar to that of its TV Upfront sibling. The 2014 event – which has blossomed to include 20+ publisher participants – has made good on ...

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What’s Buzzing: Digital Scavenger Hunts, Whiskey-themed Horse Names & More

This week brought a product update from Vine, rumors of a Twitter “mute button,” and big news from Snapchat, which rolled out its biggest update yet – finally putting the “chat” in Snapchat. Read on to learn more about these updates and more of the week’s top headlines. Snapchat Becomes Sophisticated Mobile Messenger Product Snapchat ...