3 Simple Steps to a Better Social Content Strategy
There’s something thrilling about pushing that “Post” button and sending a piece of content out to the world, isn’t it? For marketers, it used to be a lot more thrilling, as publishing content was immediately followed by a waiting game of “how will this go over?” Today, brands can (and should) push “Post” with a ...
How to Use the CES Marketer Matrix
The Consumer Electronics Show, with its 150,000 attendees and miles of exhibit space, is overwhelming for anyone – even people who have been going for decades. Brand marketers have been paying attention relatively recently and joining in recent numbers, and it can be particularly tough to process what’s relevant for them. To help with that, ...
Ad Age Q&A: 360i’s Kevin Geraghty Says “Data Science is Not Voodoo”
This article was originally published in Advertising Age. About two years ago Kevin Geraghty and his analytics team at 360i developed an intricate keyword matrix to help determine conversion likelihood and other results for a large sports retail client. Today, that matrix forms the basis of the digital agency’s predictive bidding platform and helps inform a third ...
360i President Named to Ad Age’s 40 Under 40 List
We’re thrilled to announce that Sarah Hofstetter, President of 360i, has been named to Advertising Age’s 40 Under 40 List. Sarah has been with 360i for more than eight years, during which time she has built the agency’s brand strategy, social marketing and emerging media practices from the ground up and helped lead the company ...
National Car Rental Taps Local Influencers for Foursquare Program
Now equipped with the Explore function, Foursquare has evolved from a simple check-in service into a full-blown discovery engine equipped with a bevy of crowd-sourced information. Foursquare Lists are valuable to consumers who want local information quickly from a source they likely already trust. Add local influencers to the mix, and users get hyper-relevant, third-party ...