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Digital Marketing & Social Media Blog

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Digital News Roundup: Sept. 27, 2010

This Monday roundup includes a new Page recommendation tool from Facebook, stats on why retailers are flocking to social, educational endeavors from Yahoo! and Google and more. Read our complete recap of last week’s biggest headlines below. Facebook Launches ‘Page Browser’ to Help Users Discover More Pages On Friday Facebook launched a new feature called […]

Using Mobile to Fuel Buzz for Entertainment Brands: Q&A with BRAVO’s Valerie Brown

In our recently published Mobile Marketing Playbook, we spoke with Valerie Brown, Director of Consumer Marketing at BRAVO, to learn more about BRAVO’s mobile marketing objectives, the challenges of building versus integrating in the crowded mobile app space and more. An abridged version of our interview appears in the Playbook; however, we’ve published the full […]

Digital News Roundup: September 20, 2010

Last week was a busy week at 360i, as we released the Mobile Marketing Playbook – an 87-page strategic guide for marketers – and held our 4th annual Digital Marketing Summit in Times Square. Aside from our own endeavors, Twitter began rolling out a new user interface that it hopes will win users back from […]

Google, Microsoft, Yahoo Dish on Integrated Solutions for Reaching Customers across Online Landscape

Mitch Spolan, VP of North American Field Sales & Advertising Agencies, Yahoo There’s display, content and search. What if we leveraged all the screen space, told a story, and made an emotional connection? The idea’s not far from Tim Armstrong’s point that only 18% of online space is used for content. In this case, the […]

360i SVP Sarah Hofstetter on the Role of the Brand in Digital

Somehow Sarah Hofstetter, 360i’s SVP of Emerging Media & Brand Strategy, had to follow Kraft SVP Dana Anderson’s lunchtime keynote at 360i’s Digital Marketing Summit. We think she held her own. She said, “Digital is treated as matching luggage when it comes to planning.” You can’t just set it and forget it. This applies to […]