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Digital Marketing & Social Media Blog

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Exploring Google Places Redux: User Interaction, Features and Limitations

In last week’s post about Google Places, we took a high-level look at the platform and what it offers to businesses looking to improve local visibility in Google. In today’s post, we’ll continue to explore Google Places in terms of user interaction, extra features, as well as some limitations it presents for marketers seeking to […]

Social Media Insider: When Barcodes Become Social Networks

I can’t wait to tell you about this new social network I just joined. The technology’s cutting-edge, and you have to pay to get in. For me, it cost $1.29, involved a trip to the grocery store, and included a 7.25-ounce box of macaroni and cheese with my purchase. It didn’t have to be a […]

¿Que piensas? (What do you think?): New Research Shows Hispanics are Socially Savvy, Highly Engaged

What do you think?  Many Hispanics are currently making their thoughts and opinions known through social media. In fact Hispanic audiences are one of the most social savvy groups in the United States. The time is ripe for marketers to start paying due attention to this growing and highly engaged demographic in the social space.  […]

What Makes a Brand Talkable? Find Out at WOMMA’s School of WOM

One of the core groups here at 360i is our digital publicity team, which leads Digital Word of Mouth (DWOM®) outreach on behalf of clients by cultivating and leveraging relationships with online influencers. Word of mouth is an important aspect of many brands’ marketing efforts – especially in the fast-paced digital world – which is […]

Under the Hood of Google Places: A Look at Google’s Revamped Local Search Offering

2010 is shaping up to be the year of local search, with so much focus on mobile and social check-ins, geo-targeted tweets and a general shift of consumer behavior that makes them more inclined to post and search content with more geo-relevance. According to Google, web users spend one million hours browsing its Maps and […]