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How to Evolve Copywriting for Social Media

Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s consumer base. It’s here that social copywriting begins and traditional copywriting ends. Today’s most successful community managers are […]

360i Report: Content Marketing

Executive Summary Brands have always been content marketers in a sense, but with the changing digital landscape, content marketing is more important than ever. In fact, an October 2012 Econsultancy survey found that 90 percent of marketers think content marketing will become more important over the next year, though only 38 percent said they have […]

360i Report: The CMO’s Guide to Big Data

Executive Summary It is rare that Hollywood makes a movie about analytics. It is rarer still to find business managers who look like Brad Pitt. “Moneyball” is a movie about the successful application of analytics in major league baseball by Oakland A’s General Manager Billy Beane (Pitt) in the early 2000s. He built a winning […]

Calling All Startups: Join Our Next Startup Outlook Event

We’re getting ready to host our second Startup Outlook event next Wednesday, Nov. 28, at our NYC headquarters. If you haven’t registered yet, be sure to claim your spot via EventBrite or Meetup, as space is limited. For this event, we’ve hand-picked four of our favorite startups to show us how they are working with marketers to […]

Viggle-GetGlue Deal Pushes Social TV Forward

Two of the leading social TV apps, GetGlue and Viggle, are now one after a surprise merger announced yesterday. Viggle Inc. acquired its fellow social TV check-in and loyalty app with $25 million in cash, plus 48.3 in million shares, according to TechCrunch. For now, both apps will retain their names and brand identities. The […]