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Digital Marketing & Social Media Blog

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Three Reasons Not to Panic When Online Ad Spending Drops 5.4%

360i CEO Bryan Wiener wrote a column for Advertising Age’s Digital Next blog today that lists three reasons marketers should be optimistic as they head into 2010. Despite a recent IAB/PricewaterhouseCoopers report that found Internet ad spending fell 5 percent during the first half of the year, Bryan notes that digital marketers have a lot ...

Making Sense of Social Media Analytics through Key Conversation Indicators

Measuring the success of social programs is one of the biggest challenges facing marketers today. Which metrics should brands use to measure success? And how do these metrics tie back to broader marketing objectives? Yesterday at SMX East, David Berkowitz shared his insights on these issues as an expert on the Analytics for Social Media ...

Shiver Me Timbers: Linguistics and Their Implications for Digital M(Arr!)keters

Sept. 19 marked the arrival and passing of an interesting day on our annual calendar, International Talk Like a Pirate Day, or ITLAPD as it’s commonly known. ITLAPD is a holiday created in 1995 by John Baur (Ol’ Chumbucket) and Mark Summers (Cap’n Slappy), of Albany, Ore., who proclaimed that each year should have a ...

360i POV on the FTC’s Updated Guides for Endorsements

Yesterday, the Federal Trade Commission (FTC) updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising, establishing more precise rules for disclosure when it comes to marketers interacting with online influencers. The news affects anyone running Digital Word of Mouth marketing (DWOM®) to solicit coverage from these influencers. This is the first time ...

The Twitter Effect on Box Office Sales – Real or Perceived?

Hollywood seems to be abuzz about the Twitter Effect recently, blaming the micro-blogging service for severe drops in box office revenues in recent movies such as Sacha Baron Cohen’s controversial Bruno. In a recent article from The Baltimore Sun, one person describes the ease and effectiveness of using Twitter for disseminating bite size movie reviews ...