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Digital Marketing & Social Media Blog

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Shiver Me Timbers: Linguistics and Their Implications for Digital M(Arr!)keters

Sept. 19 marked the arrival and passing of an interesting day on our annual calendar, International Talk Like a Pirate Day, or ITLAPD as it’s commonly known. ITLAPD is a holiday created in 1995 by John Baur (Ol’ Chumbucket) and Mark Summers (Cap’n Slappy), of Albany, Ore., who proclaimed that each year should have a ...

360i POV on the FTC’s Updated Guides for Endorsements

Yesterday, the Federal Trade Commission (FTC) updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising, establishing more precise rules for disclosure when it comes to marketers interacting with online influencers. The news affects anyone running Digital Word of Mouth marketing (DWOM®) to solicit coverage from these influencers. This is the first time ...

The Twitter Effect on Box Office Sales – Real or Perceived?

Hollywood seems to be abuzz about the Twitter Effect recently, blaming the micro-blogging service for severe drops in box office revenues in recent movies such as Sacha Baron Cohen’s controversial Bruno. In a recent article from The Baltimore Sun, one person describes the ease and effectiveness of using Twitter for disseminating bite size movie reviews ...

Social Media Insider: We Have Sinned

By David Berkowitz, Sr. Director of Emerging Media & Innovation It’s time to atone. Some may appreciate the timing, as it coincides with yesterday’s observance of Yom Kippur, Judaism’s Day of Atonement, the climax of a period of repentance. Everyone has some sins to atone for, including marketers and agencies trying to engage consumers through ...

Orlando’s ‘Smile Ambassadors’ Build Buzz While Upholding Transparency

Kyle Post and Stacey Doornbos have a pretty amazing gig. For 67 days, they will visit more than 100 attractions around Orlando and document their experiences via a variety of social media tools – blogging, Twitter, Facebook, YouTube and Flickr. The two beat out hundreds of other applicants from around the world who were looking ...