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5 Best Practices for Brands Using Vine

Just over a month ago, Twitter introduced a new service called Vine. And in a short amount of time, it has gained a ton of buzz among marketers. The app allows users to create short, looping videos from their mobile devices and share them instantly on Twitter. Vine has gained instant popularity, with videos coming […]

[REPORT] How Brands Can Engage Millennials at the Supermarket

360i has released a new report that explores the digital habits of Generation Y while in the act of grocery shopping. “How Marketers Can Engage Millennials at the Supermarket” reveals that there is great potential for marketers to interact and develop relationships with this audience before, during and after this weekly routine. To capitalize on […]

360i Report: How Marketers Can Engage Millennials at the Supermarket

By Danielle Moylan & Lara Hejtmanek, Insights & Planning at 360i Millennials are interesting and, at times, enigmatic for marketers to understand. Their digital habits are vastly different from the generations before them, which means they require a completely different approach. Millennials prefer brands with a strong social-mobile presence; moreover, the influence of media on […]

360i Report: Google’s Mobile Mandate

By Jason Hartley, Group Media Director, Search Marketing Practice Lead, and Hank Beaver, Group Media Director, Search Media Operations at 360i Executive Summary Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will bring mobile to the masses in […]

Top 3 Questions from the SMW13 TASC Panel

360i’s second Social Media Week event, held last Thursday, assembled the Technology, Advertising and Startup Council (TASC) to address startups’ most pressing questions when it comes to working with brands. Established last September, TASC is a multi-agency council that fosters collaboration between startups and Madison Avenue, exploring best practices for startups partnering with brands and […]