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Digital Marketing & Social Media Blog


Digital News Roundup: August 16, 2010

What does Starbucks plan to do with its free Wi-Fi service? How will Twitter’s new Fast Follow feature impact marketers? And what’s a “hauler?” Check out our recap of last week’s headlines to find out. What’s Behind Starbucks’ Free Wi-Fi Offering? An Entire Digital Network When Starbucks recently announced that it would be offering free […]

Social Media Insider: Why WOM Trumps Q&A

It was a strange experience working as a social marketing strategist while planning my July vacation to South America. I had especially high hopes for question and answer sites, given how much they’ve evolved since the days when it was just Yahoo Answers competing with the now-defunct Google Answers. I thought I’d write a column […]

360i Crowns First-Annual DDR Champ

As is true at most agencies, we tend to keep ourselves pretty busy around here. And when we’re not crafting social media strategies, executing large-scale search marketing campaigns, designing enterprise websites and… well, you get the idea, we can be found testing out the newest tech toys, winning divisional softball championships (congrats to our 2010 […]

Twitter Continues to Push SMS: Is Fast Follow a Game-Changer?

Image via Twitter Yesterday Twitter announced a new feature, dubbed Fast Follow, that will let people (only in the US for now) follow Twitter accounts without actually signing up for the service. Twitter is hoping to tap into soaring mobile consumption rates by allowing mobile users to opt into SMS updates for any Twitter account. […]

3 Tech Products We Love — Straight from Our Emerging Media Lab

Images via Mashable’s Evan Wexler Social media is and always has been driven by technological innovation. And though every toy, gadget or device that hits the market might not be as important as, say, the printing press – these technologies are pushing the industry forward at a rapid clip, creating an environment where creativity and […]