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USA Network & 360i Pick Up OMMA Award for SUITS & STYLE

USA Network’s successful SUITS & STYLE campaign picked up top honors in its category at this week’s OMMA Awards. The effort – which promoted the second season of SUITS – was named Best Integrated Online Campaign among TV brands. 360i is lead social agency for USA Network. Last spring, USA Network teamed up with men’s […]

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Facebook Gifts Launches to Bring Social Gifting to the Mainstream

This week, Facebook announced Facebook Gifts – a new feature that aims to turn social interactions into tangible transactions among friends. The idea is simple: people are already celebrating big moments via social media, so why not give them a chance to append real-life products and services to their greetings? Not so fast. Though people […]

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Dad Bloggers Rise in Prominence

This article was originally published in the WOMMA All Things WOM blog As more dads lead the way down grocery aisles and assume the role of family shopper, the marketing mindset is evolving to meet a more contemporary consumer standard. According to Consumer Reports, 52 percent say they are the primary grocery shoppers of their household and […]

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Apple Maps & Local Search — Here’s What Marketers Need to Know

Last week, Apple released its long awaited iOS6, with several new features, the most significant of which is the new Apple Maps. Apple Maps is a native app on iOS6 that replaces the familiar and reliable Google Maps, which has been a cornerstone of Apple’s iPhone and iPad products since its release. Apple Maps marks […]

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360i Report: The Impact of Apple Maps on Local Search

Executive Summary Apple has released its long awaited iOS6, with several new features, the most significant of which is the new Apple Maps . Apple Maps is a native app on iOS6 that replaces the familiar and reliable Google Maps, which has been a cornerstone of Apple’s iPhone and iPad products since its release. Apple […]