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Digital Marketing & Social Media Blog


FTC Clarifies Guides for Endorsements Regarding Blogger-Marketer Relations

Back in October the FTC updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising and established precise rules for disclosure when it comes to marketers interacting with online influencers. The news was significant to the digital community because for the first time since 1980, there were specific parameters for digital word of […]

Google Places Now Welcomes Conversation between Brands & Consumers

Per an announcement on its Lat Long blog, Google is now allowing businesses to respond to consumer reviews within Google Places listings. Google Places, formerly known as the Local Business Center, was launched in April and provides businesses with the ability to get found, communicate with customers and provide real-time updates and offers. Prior to […]

360i Report on Mobile Shopping, Coupons & Barcodes

Mobile commerce is in its infancy, with relatively few consumers making purchases directly from their mobile devices, and relatively few retailers and marketers offering an easy way for consumers to do so. While they may not be purchasing (yet), consumers are increasingly shopping via mobile handsets, such as researching products and services before completing transactions […]

Four Reasons Brands Must Check in to Foursquare.

In a study published on Monday, Forrester noted that location-based social platforms are currently too small for major marketers to concern themselves with. The reasoning Forrester gives is that location-based start-ups are still too small for major marketers to take great advantage of. I weighed in on the four reasons to consider Foursquare in your […]

360i Whitepaper: Twitter & the Consumer-Marketer Dynamic

View more presentations from 360i. Today we shared the results of a six-month study tracking Twitter usage by consumers and marketers. This whitepaper, Twitter & the Consumer-Marketer Dynamic, analyzes the current state of Twitter when it comes to how consumers and brands relate. Why are people using Twitter – and how? And given these insights, […]