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Digital Marketing & Social Media Blog

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Brands Flock to Red-Hot Instagram, Thanks to New Hashtag Feature

They say a picture is worth 1,000 words. In a photo community of one million and counting, you can imagine how many words’ worth of images are snapped every day. Given this mass community of image and storytellers, popular photo sharing service Instagram upgraded its users with an additional feature last week enabling hashtags and […]

Your Social Media Monday: Jan. 31, 2011

In our last Social Media Monday post of the month, we’re bringing you headlines from a Yahoo! study on mobile internet usage, news from Facebook Connect and more. What is Your Mobile Experience? A recent Yahoo study of 8,384 U.S. residents ages 13-64 showed that 5,313 were using mobile internet. Nine out of 10 mobile users […]

360i Cited As a Repeat Leader in U.S. Search Marketing Agencies Report

We are excited to announce that 360i has been named a Leader in the January 2011, Forrester Research Inc. report: “The Forrester Wave™: US Search Marketing Agencies, Q1 2011″ due to its “robust proprietary technologies” and social media capabilities which make the agency “a solid choice for enterprise marketers looking for one firm to manage both […]

Google Alters Ad Copy with Extended Title Line [REPORT]

Google is actively modifying the appearance of ad copy within sponsored search results by extending the title portion of paid ads (through repositioning the first description line). While the combination of title and first description may sound subtle, it undoubtedly enhances the appearance of paid search placements, granting greater visibility to a marketer’s messages. The […]

Why Your Company Blog Should Be a Tumblr Blog

From Gutenberg to Zuckerberg, the way in which we consume content is changing. The range of options is growing excessively large while the range of our attention spans is shrinking at an excessive pace. No one wants to sit through 1,000-word blog posts (present readership excluded, of course) because words, alone, no longer tell the […]