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Digital Marketing & Social Media Blog


IAB Interview with 360i’s Sarah Hofstetter

Marla Aaron of the IAB recently interviewed Sarah Hofstetter, SVP of Emerging Media & Brand Strategy at 360i. Below we’ve pulled out some key parts of the discussion, but you can view the entire Q&A above or on the IAB website (which has many more great videos). [Marla Aaron/IAB]:What comprises successful, multiplatform, integrated programs? [Sarah […]

6 Things Marketers Can Learn from Kanye West

Via Kanye West has been spending the better part of this year fighting backlash from the infamous interruption at the 2009 MTV Video Music Awards in which he stormed the stage to contest Taylor Swift’s “Best Female Video” win. Following West’s epic faux pas, viewers took to the web to discuss their dismay of […]

Digital News Roundup: October 25, 2010

Google Tests Getting More Social in Search Results Search Engine Land reports that Google has been testing out the addition of features that make the search experience more social. According to the blog, Google is listing “Shared by” and “Recent Update” information alongside results for some users, similar to the Facebook Like data now appearing […]

Scan & Win a Print Version of Our Mobile Marketing Playbook

It’s been just over a month since we released our Mobile Marketing Playbook – and since then we’ve loved hearing your feedback on the content, as well as your thoughts on mobile marketing on the whole. Today, eMarketer echoed our firm belief that mobile will soon become a core component of digital marketing programs, declaring […]

Scenes from a Social Media Face-off – 10 Important Questions for Marketers

How do you share insights from nine panelists spending 50 minutes discussing what works with social media? You don’t. But given that I was one of the nine, I can at least share one person’s perspectives, including answers to questions that weren’t even asked. Last week, I joined the Social Media Face-Off at the Direct […]