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A Marketer’s Guide to the 2013 Digital Content NewFronts

Last week, members of the 360i team attended several events as part of the second annual Digital Content NewFronts. The NewFronts represent the digital version of the Upfronts that have long dominated the TV buying world, and were created to drum up interest in the digital video content available for complementing (and, in some cases, […]

Branded Facebook Apps: Misunderstood, but Definitely Not Dead

As marketers, it’s easy to get caught up in the hype of the colorful commentary and bold headlines that fill the pages of our favorite industry news outlets. One such headline that first emerged when Facebook updated to its Timeline format was the following: “Branded Facebook apps* are dead.” People in the marketing community have […]

Oscar Mayer, 360i Receive Silver World Medal at New York Festivals

“The Great American Bacon Barter,” a 360i-led campaign on behalf of Oscar Mayer, has taken home a Silver World Medal in this year’s New York Festivals International Advertising Awards. We are honored to be recognized by this prestigious competition awarding the “World’s Best Advertising.” “The Great American Bacon Barter” underwent seven rounds of judging by […]

Oreo, 360i Receive Multiple Honors in the 2013 CLIO Awards

360i and client Oreo were multiple award winners in this year’s CLIO Awards competition. We are honored to be recognized in this prestigious program alongside our client for ‘The Oreo Blackout Tweet’ and for our partnership in the Oreo Daily Twist program. ‘The Oreo Blackout Tweet’ picked up two Bronze CLIO Awards in the Digital – […]

8 Things We’ve Learned from Engaging with 200MM People in Social

Last week, the aggregate size of the online communities we manage on behalf of brands like Coca-Cola, Oreo, NBC and more reached 200 million people. This milestone reflects the reach of our content & community management team across several social media platforms – from Facebook and Twitter to Tumblr and Pinterest. Since formally launching our […]