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Digital Marketing & Social Media Blog

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Facebook Alters its Rules Surrounding “Promotions”

Example Facebook promotion by Universal Studios Home Entertainment This week, Facebook announced that their rules governing “promotions,” a broad term that covers any effort that asks users to do something in return for something of value, changed in two significant ways – pages no longer need to ask Facebook permission to run these promotions, and […]

Groupon Expands Offering with 2.0 Platform Launch

Groupon 2.0 (image via TechCrunch) Rumors have been swirling this week about the potential of Google making a play for Groupon – the popular e-commerce site that boasts 30+ million users worldwide – in what would be its biggest acquisition yet. While the gossip has yet to precipitate into anything official, Groupon is making some […]

Social Media Insider: Fantastic, Made of Plastic, Videocastic

Above: A tour of 360i’s Emerging Media lab, via Barbie Video Girl Ever wonder what Barbie could teach you about social media? Maybe you haven’t, but Barbie got an upgrade lately in the form of a video camera built into her necklace. In her latest incarnation, Barbie Video Girl can give a few clues as to […]

Holiday Shopping Outlook: Black Friday & Back to Basics

By David Randolph VP, Retail & E-Commerce 360i Retailers are preparing for November 26th, 2010, otherwise known as “Black Friday”. But it’s only a waypoint on the march to this holiday sales season. Black Friday kicks off a hyperactive browsing and shopping weekend that culminates in the E-Commerce-specific “Cyber Monday”, a day of unprecedented online […]

In-Store Inventory Status through Google Product Search Now Empowering Retail Consumers

According to eMarketer, this year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will take place in stores, from small neighborhood boutiques to national chains. These statistics set the stage for Google’s latest announcement that the engine will now display in-store product inventory status […]