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Digital Marketing & Social Media Blog


Portal 2 ARG Launch Offers Great Marketing Lessons

Two weeks ago, Valve Software released — to critical and popular acclaim — the highly anticipated sequel to its comedic first-person puzzle game, Portal. The game was originally scheduled to launch on the digital distribution platform, Steam, on Tuesday, April 19, in the early morning. But it ended up being released nine and a half […]

3 Actionable Insights from #Fashion140

This week, 360i joined fashionistas and social media pros at the Fashion 140 conference to discuss and dissect the changing world of fashion in digital and social media. With blogs, Twitter, Facebook, social shopping websites and Tumblr allowing for real time updates and instant access to the latest news and trends, fashion companies are constantly adapting the way they engage their consumers.

360i Launches Social Commerce Series with Report on Facebook Commerce

Today we are launching a new POV series on social commerce, which analyzes the evolving role of social media along the purchase process. In the context of the purchase funnel, social media tends to work best at generating awareness and interest, influencing consideration and preferences and then harnessing consumers’ post-purchase enthusiasm by tapping into their advocacy. As social technologies become more robust, and consumers tap into social media as a routine part of everything they do online and offline, there are new opportunities to translate social currency into hard currency.

Facebook Deals Takes Aim At Groupon and LivingSocial

What’s better then a good deal? A good deal — with friends. That’s according to Emily White, Director of Local at Facebook, as part of this week’s announcement that Facebook will offer local deals as part of an Alpha program in Atlanta, Austin, Dallas, San Diego and San Francisco. There are four ways users will be […]

Google’s Social Mission Extends to Places

Google is making a concerted effort to socialize its roster of products, as evidenced by a new incentive program for all employees who innovate in this area — no matter what product team they claim (this according to a leaked memo from CEO Larry Page stating that Google will reward employees for he success of social products). The Google Places product team seems especially motivated in this mission. Over the last few weeks, several social elements have been integrated into Google Place.