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Digital Marketing & Social Media Blog

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Digital News Roundup: April 16, 2010

This week Twitter (finally) unveiled its ad offering, a new report presented promising findings for the search market, Google explored which innovations will lead us into the “new frontier of display” and Twitter released some impressive stats regarding its red-hot platform. Check out our complete roundup of these top stories below. Twitter Announces Promoted Tweets […]

360i Report on Twitter’s New Promoted Tweets Ad Platform

Yesterday, Twitter launched its long awaited advertising platform, a CPM-based model where marketers can promote tweets atop Twitter search results. This platform will soon expand into Twitter post streams and other Twitter clients beyond twitter.com. 360i Report on Twitter’s Promoted Tweets Platform Key Takeaways How it Works: Marketers using Twitter will be able to buy […]

Digital News Roundup: April 9, 2010

This week brought big news from Apple – first the public release of its new iPad tablet, and later an unveiling of the new iAd mobile advertising platform. Also making the headlines was a new report from the IAB and PriceWaterhouseCoopers that found that online advertising has surged back after losing steam last year. Read […]

Our Social Marketing Playbook on Your iPad — Learn How

Since the iPad hit stores earlier this week, consumers and marketers alike have been feverishly diving into the far-reaching capabilities of Apple’s newest tech toy. Beyond its ability to blend (iPad-lovers watch at your own risk), the iPad seems primed to have huge effects on the publishing and mobile advertising industries — especially if it […]

Digital News Roundup: April 2, 2010

The biggest news this week came from Facebook, which announced a significant change in the way consumers interact with brands on the platform. Not to be outdone, Yahoo! announced plans to shut off its publisher network, Twitter and YouTube unveiled site redesigns and Google launched Ad Innovations, a place for advertisers to test and discuss […]