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Digital Marketing & Social Media Blog

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What’s Buzzing: Facebook’s Slingshot, Emojis Galore & More

This week, World Cup Fever continued to take hold on social media as well as the 360i offices. The office was also a buzz with the news of the new Amazon Fire phone to be released July 25. This new smartphone boasts features such as cloud-based storage, a 24-hour live support system, and Firefly – […]

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Parody Twitter Accounts: What They Mean & What We Can Learn

Parody Twitter accounts, which pose as real brands and public figures only to blast out irreverent messages, seem to be part of a fairly new, fairly powerful trend. Suddenly, they’re becoming influential beacons of mis-branded absurdity — a scary opponent to those who care for the targeted brands. But parody itself dates back to Ancient […]

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Amazon Fire Phone Brings Commerce to the Forefront

There’s a new smartphone on the block. It’s called the Amazon Fire Phone – and it’s the first smartphone on the market to place as much emphasis on commerce as it does on connectivity and communications. Historically, hardware announcements have been of somewhat tepid interest to marketers, since their implications are one step removed and […]

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Twitter Makes Internet Happy, Adds GIFs to Timeline

The Twitter timeline has become a more visually exciting (and happy) place today, thanks to the launch of GIFs. The announcement comes after several visual content updates, including the ability to upload multiple photos in a single tweet and the debut of one-click video ads. Despite Twitter’s recent strides in visual content, until now there […]

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Breaking Down the Social Media Stanley Cup

Last week, the Los Angeles Kings clinched the NHL Stanley Cup Finals with a Game 5 win over the New York Rangers. The series was marked by extremely close games – three went into overtime – and an intense bicoastal rivalry in which even the teams’ respective social media managers got involved. 360i’s Insights & […]