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Google AMP

Google Mobile Search Now Ranking ‘Top AMP Stories’

Recently Google started ranking AMP (Accelerated Mobile Pages) in its mobile search results. Mobile users searching with Firefox or Chrome browsers can now access these Google AMP search results and will see a carousal labeled “Top Stories” where many publishers have already deployed AMP equivalent versions of their pages for Google to index. Google is highlighting […]

SXSW

2016 SXSW Cheat-Sheet: 360i’s Guide to All Things SXSW Interactive

Just released, our annual SXSW Cheat-sheet – a curated guide to all things SXSW Interactive. With the conference quickly approaching, now is the time for Austin-go’ers to begin planning their strategies for navigating the awesome chaos that awaits them. In the below guide are our recommendations for the best sessions for marketers to attend, some #protips to help […]

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Social Media Cheat Sheet 5.0: A Marketer’s Guide to Today’s Platforms

With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes we had in the social landscape. As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in […]

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Reimagine (Almost) Everything: Building the Right Offense

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the New Year, we’re sharing a page from our Marketing Leadership Playbook week by week, to help set […]

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Google Rolls Out Major Changes to Search Results Page Layout

The online marketing industry was abuzz last week when news leaked that Google paid search text ads on the right hand rail will disappear on commercial queries. Over the weekend, Google confirmed the following changes: Desktop and tablet will now show up to a maximum of 4 top ads (previous max of 3 top ads) […]