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Digital Marketing & Social Media Blog

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What the World Cup Water Cooler Means for U.S. Brands

The World Cup has become big business for brands – even in America, where soccer (“football” to the rest of the world) has historically not enjoyed the same fanfare as it has internationally. Still, consumer interest here in the States is on the rise and marketers have been quick to follow. According to a recent […]

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What Marketers Can Learn from Obama’s Tumblr Q&A

Yesterday, President Obama took to Tumblr to answer questions around a topic of great importance for the platform’s millennial audience – the “Pay As You Earn” loan repayment program. While Q&A participants may have been disappointed to learn that .gifs are not, in fact, acceptable currency under the new plan, the conversation was engaging nonetheless, […]

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Bing Reiterates Importance of Schema Markup

While many people automatically turn to Google for information related to search, it can be helpful to remember that not all official search engine advice comes from Google’s Matt Cutts. Bing remains a credible resource for SEO guidance and is committed to sharing it with those that tune in. Duane Forrester, Microsoft’s Senior Product Manager […]

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360i & Mashable Partner to Bring Velocity to Brand Marketers

We’re thrilled to announce a strategic partnership with Mashable that will allow 360i to become the first company to gain access to Mashable’s Velocity platform, a technology that predicts and tracks the viral lifecycle of digital media content. The flagship collaboration marks the first time that Mashable has provided an external source access to Velocity. […]

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What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More

It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are gearing up for next week’s World Cup kick-off and Instagram unleashed a series of new editing features within […]