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Skinny Cow Introduces Limited-Time-Only ‘Skinny Cow For Him’ Packaging

This month, client Nestlé is introducing “Skinny Cow For Him”, a limited-time-only packaging that attracts the most common Skinny Cow thieves – men. Until now, Skinny Cow ice cream treats have been wrapped in the brand’s signature pink packaging and marketed to women. However, the brand learned from consumer insights, that while women are the […]

4 Important Search Updates Shared at Google’s Performance Summit

At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world. Of all the new updates shared, four in particular present pivotal opportunities for advertisers, aimed at helping them compete in the evolving platform where mobile now represents more than […]

Monthly Hot Jobs: Browse 360i’s Latest Openings

It’s almost June, you’ve depleted your savings on destination wedding travel or a family vacation, your apartment lease may be up for renewal, and graduations have infiltrated your social media feeds. It’s a time of transition, so why not consider adding a brand new job to the mix? We’re always looking for talented, driven and […]

360i Report: ‘the den’ Workshop

Executive Summary In May we hosted our first digital education for nonprofits workshop (‘the den’) at our headquarters in New York City. We welcomed nonprofit marketers spanning various verticals and organizations that do good for a day of programming designed to share best practices and tricks of the trade for being smart, nimble nonprofit marketers […]

HISTORY Crowdsources the Search for Names Lost to Slavery with ‘Reading for Roots’

HISTORY’s reimagining of the 1977 book and landmark television series Roots premieres this Memorial Day. In an eight-hour series event, Roots tells the classic story of one enslaved family’s struggle to survive and preserve their African identities. To commemorate the premiere, 360i and HISTORY have partnered with the Freedman’s Bureau Project to help African American families reconnect […]