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HappyTuesday

NOLA Aims to Change Tuesday’s Reputation in Real-Time Campaign

According to BuzzFeed, memes, and people on the internet, Tuesdays are the worst day of the week. But not in New Orleans, where every Tuesday has something to offer – from Fat Tuesday to Rebirth’s standing gig at Maple Leaf Bar. That’s why the New Orleans Tourism Marketing Corporation (NOTMC) is on a mission to […]

multi-touch_attribution

Measuring Cross-Channel Media with Multi-Touch Attribution Model

For many advertisers there exists a discrepancy between how they measure media and how consumers actually experience it. Media measurement is often viewed in a silo by channel, an approach which fails to account for cross-channel effects. But, consumers experience media holistically, and their behavior is influenced by the integrated sum of touchpoints across all […]

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How Google’s New Desktop SERP Layout Has Impacted Marketers

On February 22 Google announced plans to modify the layout of its desktop Search Engine Result Pages (SERP) for queries where the searcher is looking to purchase a product or service. The announced changes included how SERPs would come to show a maximum of 4 ads above natural results, and ads in right-rail positions 5 […]

Report

360i Report: SXSW 2016 Recap Report

Executive Summary Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW Interactive 2016. SXSW Interactive was nothing short of inspiring – from interacting with robots to experiencing the latest in Virtual Reality, livestreaming, messaging apps and more – our ambassadors returned ready to share their learnings […]

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SXSW Roundup: A Recap Report of SXSW Interactive 2016

Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW Interactive 2016. SXSW Interactive was nothing short of inspiring – from interacting with robots to experiencing the latest in Virtual Reality, livestreaming, messaging apps and more – our ambassadors returned ready to share their learning and biggest […]