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Livestreaming & the Emergence of Participation Media [SXSW]

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Shalini Agrawal, Associate Media Director at 360i. In this post Shalini recaps one of the SXSW panels she attended […]

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How Robotics & Artificial Intelligence Rocked [SXSW] This Year

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Katya Kotlyar, Strategist at 360i. In this post Katya shares a few takeaways from the SXSW panels she attended which […]

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Live From Facebook, Periscope & Snapchat: It’s Streaming Video

In the past year, we’ve seen a rise in live-streaming social platforms. Snapchat, Periscope and Facebook Live have provided users and brands the opportunity to capitalize on even more real-time moments in social, and are establishing themselves as leading platforms in the space. In November 2014, Snapchat introduced us to Sponsored Stories that gave ordinary […]

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Clickable V. Shareable: Aiming Content Strategy Compass Toward Virality [SXSW]

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Maria Loida, Senior Social Publicist at 360i. In this post Maria recaps one of the SXSW panels she attended […]

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Instagram Update: Content to Now be Ranked in the News Feed

Yesterday, Instagram announced an update coming to its platform in the next few months in the form of an algorithm-based news feed. Like many of Instagram’s recent updates, which have included the introduction of portrait/landscape images and the expansion of its direct messaging capabilities, this transition was influenced by user behavior data. The sharp increase […]