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Digital Marketing & Social Media Blog

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Google Brings Social-Infused +Post Ads to Display Network

By Tiffany Fettig, Media Manager, and Sarah Sikowitz, VP, Group Media Director at 360i Google announced this week that it has begun testing a social ad format called +Post ads. The new offering allows marketers to promote public Google+ content (such as photos, videos or Hangouts) across the Google Display Network (GDN). With its roughly ...

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Twitter Rolls Out ‘Tailored Audiences’ Remarketing Offering

Twitter has formally unleashed its new remarketing feature to advertisers, following a five-month testing window beginning in July. Tailored Audiences will enable marketers to display promoted content to people who have previously expressed an interest in their brands outside of the Twitter environment. With this update, cookie-based data collected by Twitter-verified technology partners can now ...

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360i Named Adweek’s Digital Agency of the Year

We’re incredibly honored to be named Adweek’s Digital Agency of the Year for 2013. In the article, out today, Adweek references our work this year with client Oreo for the Super Bowl, as well as campaigns for Ben & Jerry’s, Hanes and New Orleans Tourism – a digitally-centric brand campaign that included online and social media, as ...

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What’s Buzzing: Facebook Updates, Uber Tree Service & More

This week brought us updates from Facebook, including an algorithm change that will prioritize high-quality content in a user’s News Feed and a new feature that will allow users to more easily curate their Feeds. We also were given a quick and easy solution for transporting Christmas trees (one without the struggle of strapping it ...

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How to Ensure Reach in the Evolving Facebook News Feed

Facebook has issued a report corroborating trends in organic post reach that many marketers have been seeing since late summer: Organic reach is on the decline and brands are no longer able to achieve the same results on Facebook with the same investment. The biggest takeaway is that publishing compelling and relevant content on Facebook ...