Report: YouTube to Introduce Paid Subscriptions
YouTube, the most popular video-sharing destination on the web, rose to prominence thanks to its vast library of free video content. According to Ad Age, the platform is planning to shake things up this spring by introducing paid subscriptions for some of its channels. For marketers this comes as no surprise, as YouTube has been ...
360i Ranked #2 Agency in the U.S. on Ad Age’s 2013 A-List
We’ll toast to that. Ad Age has ranked 360i the #2 agency in the country – and top-ranked digital shop – as part of its annual A-List issue. We are incredibly honored by this distinction and proud of our entire team for this accomplishment. This is the third year in a row that 360i has made ...
3 Simple Steps to a Better Social Content Strategy
There’s something thrilling about pushing that “Post” button and sending a piece of content out to the world, isn’t it? For marketers, it used to be a lot more thrilling, as publishing content was immediately followed by a waiting game of “how will this go over?” Today, brands can (and should) push “Post” with a ...
How to Use the CES Marketer Matrix
The Consumer Electronics Show, with its 150,000 attendees and miles of exhibit space, is overwhelming for anyone – even people who have been going for decades. Brand marketers have been paying attention relatively recently and joining in recent numbers, and it can be particularly tough to process what’s relevant for them. To help with that, ...
Ad Age Q&A: 360i’s Kevin Geraghty Says “Data Science is Not Voodoo”
This article was originally published in Advertising Age. About two years ago Kevin Geraghty and his analytics team at 360i developed an intricate keyword matrix to help determine conversion likelihood and other results for a large sports retail client. Today, that matrix forms the basis of the digital agency’s predictive bidding platform and helps inform a third ...