Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Digital Marketing & Social Media Blog

Recent
vendors

Vendors or Partners? A New Approach to Agency Relationships

As the digital landscape has evolved and publishers and platforms have proliferated, we (agency folks) have picked up a bad habit – and that’s using the V-word: “vendors.” During my tenure in media, I’ve worked across search, performance display and social. In all of these arenas, the term “vendor” was used to describe the publishers, […]

140615120227-world-cup-social-media-620xa

What’s Buzzing: #MyCarMyWay, Vine’s Loop Counter & More

World Cup fever hit a fever pitch this week. Facebook reports that the event has garnered over 1 billion posts, likes, and comments thus far, making it the most talked about event in Facebook’s history. On Tuesday, 360i employees cheered and jeered their way through the USMNT’s final game at this World Cup. And although […]

stars

Weekly Hot Jobs: Browse 360i’s Latest Openings

Attention, job seekers: before you head out for a long holiday weekend, check out the latest openings at 360i. We’re always on the lookout for top-talent to join our team and help us create powerful work on behalf of clients like Coca-Cola, Oreo, HBO, Toyota and more. Right now we have more than 50 job […]

emarketer

Q&A: 360i’s Jessica Sanfilippo on Display Ad Pricing

eMarketer, the industry-leading research firm for marketing in a digital world, recently caught up with Jessica Sanfilippo, Group Media Director at 360i, to discuss the multiple factors influencing desktop display CPMs. Below is a sneak peak of her interview. You can read the full report on eMarketer. On trends regarding display CPM price changes: “We’ve […]

qs3

Google Settles the (Quality) Score with New Whitepaper

While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague understanding of how it works. Google recently released a guide to Quality Score and how to best use it when optimizing an account, along with an updated video on […]