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Twitter Update: New ‘Algorithm’ Shifts How Content is Served Up in Timeline

Starting today, Twitter is evolving how it serves up content to its 320 million monthly active users around the world. In a move likely intended to boost user growth, users will now see the most relevant, important and engaging content at the top of their feeds when accessing the platform on desktop and mobile. Brands […]

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Reimagine (Almost) Everything: Outsmarting with Specialized Expertise

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

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What Broke the Internet in January: David Bowie & #1DHistory

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

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360i News: Bose May Just Turn One of Your Super Bowl Tweets Into a Norwegian Metal Song

As reported by Adweek here. Instead of running a $5 million Super Bowl ad, Bose wants social-media users to jam out. The music-electronics brand is taking tweets and turning them into lyrics for its FanTracks initiative, which was created by New York agency 360i and is focused on Twitter and a dedicated Tumblr blog. Through […]

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How Marketers Can Drive App Discovery & Engagement with Google

As smartphone adoption rates continue to increase, consumers are spending 90% of their time on mobile devices within apps. Many companies are leveraging this behavior by creating apps that serve their brands. However, an app is only as successful as its usage. This blog post will summarize how marketers can leverage paid and natural search […]