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OREO Introduces Mysterious Wonder Vault with Pop-Up & 360-Degree Video

OREO (client) is well-known for its innovative product extensions – S’mores, Red Velvet and more – that have generated buzz and sales for the brand for years. This past January, the popular cookie introduced fans to the OREO Wonder Vault – the whimsical home of all past, present and future OREO flavor innovations, and the […]

WOMMA_WineWednesday

Social Media Week #WineWednesday Panel Event Recap

As part of Social Media Week New York, 360i partnered with the Word of Mouth Marketing Association (WOMMA) for a #WineWednesday panel event, welcoming special guests Brian Sacawa, founding storyteller of He Spoke Style, and Nick Guastaferro, the Director of Marketing for Absolut Vodka at Pernod Ricard USA (client) for a candid panel discussion with […]

glasssss

What Broke the Internet in February: The Oscars, Grammys & #SB50

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

Google AMP

Google Mobile Search Now Ranking ‘Top AMP Stories’

Recently Google started ranking AMP (Accelerated Mobile Pages) in its mobile search results. Mobile users searching with Firefox or Chrome browsers can now access these Google AMP search results and will see a carousal labeled “Top Stories” where many publishers have already deployed AMP equivalent versions of their pages for Google to index. Google is highlighting […]

SXSW

2016 SXSW Cheat-Sheet: 360i’s Guide to All Things SXSW Interactive

Just released, our annual SXSW Cheat-sheet – a curated guide to all things SXSW Interactive. With the conference quickly approaching, now is the time for Austin-go’ers to begin planning their strategies for navigating the awesome chaos that awaits them. In the below guide are our recommendations for the best sessions for marketers to attend, some #protips to help […]