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Digital Marketing & Social Media Blog

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What’s Buzzing: Google Helpouts, FB Redesigns & More

After an announcement earlier this year, Twitter’s IPO hit markets Thursday morning and shares soared, with Twitter closing its first day of trading at $44.90. This week also brought news of some new Facebook features, including video autoplay in mobile Newsfeeds and “Like” and “Share” button revamps. Read on for more details and some insight ...

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Philadelphia Brings Lifestyle Content to the Holiday Recipe Mix

PHILADELPHIA Cream Cheese is helping consumers get into the holiday spirit with a new campaign that features an influencer-curated content hub which encourages consumers to turn to the brand for holiday cheesecake baking and lifestyle inspiration. The effort marks the first time the brand has placed digital at the center of its holiday marketing strategy. ...

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One Small Test for Google, One Giant Peek at What’s to Come

Recently, Google launched a display test on their coveted Search Results Page. It was done quietly, with only a few test partners, and with little fanfare. Despite the limited nature of the test, the story quickly spread in the media, with many writers expressing surprise at the development. But there is nothing surprising about this ...

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What’s Buzzing: Cat Playdates, Tweet-a-Coffee & More

Twitter’s game-changing introduction of a more visual approach following an earlier announcement this year of going public was the platform’s largest feed update since its founding in 2006. This week also had us celebrating National Cat Day through “cat deliveries” brought by an Uber and Cheezburger partnership, in addition to the Starbucks Tweet-a-Coffee launch. Keep ...

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Twitter Goes Visual With Recent Update

Twitter recently announced an update that provides users with a more visual timeline, allowing them to preview and interact with (reply, retweet or favorite) images and Vine videos from within their timelines on both Twitter.com and their mobile apps. With this news, Twitter joins the ranks of Facebook, Tumblr and Instagram in moving from a ...