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Digital Marketing & Social Media Blog

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Twitter Unveils Custom Timelines

It’s been a huge month for Twitter. Following its IPO, the platform has made several large-scale updates, including newly launched Custom Timelines that carry with them the power to help brands become real-time content curators. On the heels of a recent visual overhaul to Twitter’s timeline, and the addition of geo-targeting capabilities within organic tweets, ...

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Ben & Jerry’s Debuts Short Form Social Responsibility Content Series

Ben & Jerry’s has partnered with mobile news startup, NowThis News, to create a short-form video series highlighting the brand’s commitment to values-centric business models and linked prosperity: the idea of using sustainable business practices to grow the world around them. The six-part series, titled “Made of Something Better: An Education in Linked Prosperity,” provides ...

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YouTube Update Makes Google+ a Mandatory for Comments

Contributing Authors: Caroline Tseng, Strategist & Jessica Samson, Community Manager at 360i  Still skeptical about whether or not Google+ is relevant for your brand? Some recent news from YouTube may have you thinking differently. In YouTube’s latest update, users will now be required to have a Google+ account in order to comment on videos. More ...

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Brand Journalism Tips: How to Find the Right Voice for the Right Audience

The quest for finding and maintaining the right tone of voice is a challenge that marketers face every day. Given the array of channels in which brands interact with their consumers, how can we ensure effective and compelling communication – no matter where we’re engaging people? As part of 360iU, our agency’s dedicated educational center, ...

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5 Best Practices When Creating Facebook Content for Hispanics

More and more, marketers are recognizing the growing buying power of Hispanics in the US. Instead of considering whether or not they should connect with Hispanics, they are now exploring how to best reach this important demographic. Hispanics over-index in both mobile usage and social network presence when compared to non-Hispanics, emphasizing the importance of ...