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Digital Marketing & Social Media Blog

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Sarah Hofstetter Inducted into Advertising’s AAF Hall of Achievement

Yesterday, 360i CEO Sarah Hofstetter was inducted into the AAF Advertising Hall of Achievement, as part of the class of 2014. Sarah joins one of advertising’s most distinguished groups in receiving the industry’s premier award for outstanding leaders age 40 and under who are making a significant impact in the industry and in their communities. […]

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Rethink Retail Marketing: Maximize Product Listing Ads

This post is Part II of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Snapchat Partners with Square to Offer Peer-to-Peer Payments

In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the mobile payment pioneer, Square, Snapcash is a peer-to-peer payment system, and now part of the growing digital payments trend. Photo via Snapchat What it is and how it works […]

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Facebook’s Latest Update Means Lower Reach for Promotional Content

This past Friday, Facebook announced another update to its News Feed algorithm that will impact how promotional content from Pages is distributed. The update stems from a recent survey Facebook conducted of users to determine how they feel about the content in their News Feeds, where people indicated that they want to see more stories […]

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Twitter Fast Tracks Improvements to Build User Base in 2015

Twitter recently announced the fast tracking of numerous enhancements to the platform which are expected to launch in the first quarter of 2015, and intended to entice novices and stalled users back onto the platform. While Twitter saw increased visitors and impressions during this year’s Super Bowl and World Cup events, its user growth overall […]