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Digital Marketing & Social Media Blog

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#Upcycling: Exploring a Trend Tailor-Made for Digital Culture

“Upcycling,” or the creation of new objects from old or used items, is the latest craze in sustainable living. Spurred by the continued growth of the blogosphere and new platforms that are ripe for inspirational visual content (think Instagram and Pinterest), upcycling is quickly becoming a cultural movement driven by digital content. Per the Oxford […]

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5 Things Brands Should Know about Advertising on reddit

Last week, reddit, the extremely popular link-sharing social site, updated its capabilities for advertisers. Brands can now target posts based on a user’s general location (country or metropolitan area, as indicated by IP address) with the promoted posts featuring simple icons to notify users. The self-proclaimed Front page of the Internet, features thousands of sub-categories, […]

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#Mamming Takes Home Golden Award of Montreux

The Golden Award of Montreux has named 360i’s #Mamming initiative as the top non-profit campaign of the year in digital. Launched by two female creatives at 360i, one a breast cancer survivor herself, the effort took aim at the inherent awkwardness of mammograms and spurred a global meme that reminded people to visit the doctor […]

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Amazon, Google Deliver Instant Gratification to Shoppers

Earlier this week, Amazon and Google announced updates that will continue to shape consumers’ path to purchase. The services — respectively called #AmazonCart and Google Shopping Express — are the latest in a series of developments bringing shoppers new dimensions of instant gratification. #AmazonCart, the more incremental of the updates, is a partnership between Amazon […]

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Google’s Pixel Width Driven Title Tags: What Marketers Need to Know

Over the past few months, you may have noticed slight changes to Google’s search engine results pages (SERPs). The effects of the redesign can be seen across several areas such as traditional web listings, site-links, images, news and more. As it relates to Google’s algorithm, the actual results being returned have not changed, but rather […]