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Digital Marketing & Social Media Blog


A&E Network Debuts Social Centerpiece at #CriticsChoice Awards

Hundreds of Hollywood’s famous will come together for the Critics’ Choice Movie Awards tonight beginning at 9:00 p.m. ET/6:00 p.m. PT at the Hollywood Palladium to honor the finest in cinematic and television achievement. For the event, A&E Network partnered with 360i to give fans a seat among the stars, with a first-of-its-kind Social Centerpiece™ […]


Pinterest’s Promoted Pins Up the Ante for Paid Social Marketing

On the heels of Pinterest introducing new Analytics and Conversations features, the platform recently opened its Promoted Pins program to all U.S.-based partners on January 1. As a natural extension of the way Pinterest users utilize the platform for search and discovery, the broad availability of Promoted Pins creates new opportunities and advantages for marketers […]


No Surprise: Twitter’s First Update for Q1 is New Video Features

Video will be paramount for how marketers will engage consumers in 2015 if social networks have their way.  Reports from CES last week unveiled new information about Twitter’s proposed video capabilities that could have significant implications for marketers and how they leverage the platform this year.  While Twitter hasn’t yet confirmed many of the reports […]


What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button

With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google and Yahoo have been dominant players in the path to purchase. However, the ongoing growth and proliferation of competitors like Amazon is forcing search engines to […]


Influencer Spotlight: Catching Up with Sarah Palmer

The 360i Influencer Marketing team partners with talented, innovative individuals – truly artists – whose work would stand out even if the Internet didn’t exist. Sarah Palmer is one of those people. She’s an artist first, and Internet phenomenon by hard work and practice – but also because of good timing. Her square-cropped images get thousands […]