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Digital Marketing & Social Media Blog

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360i & Oreo Win Gold Pencil at 2014 One Show Awards

360i and Oreo have won a Gold Pencil at the 41st Annual One Show Awards hosted by Alec Baldwin, the most prestigious worldwide competition celebrating the year’s best in advertising, design, interactive, branded entertainment and intellectual property & products. “The Oreo Blackout Tweet” was awarded the Gold Pencil in the Interactive: Social Media Branded Post […]

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What’s Buzzing: #AmazonCart, reddit Ad Updates & More

The week kicked off with a game-changing partnership announcement from Amazon and Twitter, which will more closely link social chatter with ecommerce. The news was soon followed by two related announcements from Google: (1) Google Shopping Express service will expand to New York and LA and (2) Google Now will soon deliver product alerts based […]

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The Marketing Potential of Anonymous Sharing Apps

Ronak Sheth, Strategy Intern at 360i, contributed to this post. You’ve likely read stories about the rapid growth of anonymous sharing apps Secret and Whisper, which are attracting attention from younger, tech-savvy crowds. The two platforms are distinguished by their template-based content outputs – each allows users to share images overlaid with short copy – […]

GoogleNow

Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

GoogleAdometry

Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]