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360i News: Bose May Just Turn One of Your Super Bowl Tweets Into a Norwegian Metal Song

As reported by Adweek here. Instead of running a $5 million Super Bowl ad, Bose wants social-media users to jam out. The music-electronics brand is taking tweets and turning them into lyrics for its FanTracks initiative, which was created by New York agency 360i and is focused on Twitter and a dedicated Tumblr blog. Through […]

appdev

How Marketers Can Drive App Discovery & Engagement with Google

As smartphone adoption rates continue to increase, consumers are spending 90% of their time on mobile devices within apps. Many companies are leveraging this behavior by creating apps that serve their brands. However, an app is only as successful as its usage. This blog post will summarize how marketers can leverage paid and natural search […]

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Reimagine [Almost] Everything: From Real-Time to Right Time

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

Report

360i Report: CES 2016: The Trend Behind the Trend

Executive Summary Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show. This year, we saw many of the same major categories from last year’s […]

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360i Named to Ad Age A-List for 4th Year Straight

It’s a celebratory day at 360i: We’re excited to share that we have been named to Advertising Age’s A-List for the fourth year in a row, designating us as one of the top advertising agencies in the country. Ad Age’s A-List ranks the top 10 agencies among all specialties (traditional, digital and everything in between), and this […]