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Digital Marketing & Social Media Blog

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bing

Bing Ads Go the Way of Google’s Enhanced Campaigns

Last year, Google announced an update to its advertising model – called Enhanced Campaigns – that formally ushered all marketers into the mobile era. Now, Bing has unveiled its own variation that will combine desktop and tablet traffic together, providing advertisers with a better and more efficient advertising experience. The challenges for sophisticated marketers will […]

buzzfeed

3 Questions with BuzzFeed’s Jonathan Perelman

Following BuzzFeed’s first year at the Digital Content NewFronts – an annual series of presentations that bring together all sectors of the branded content and distribution sphere – we caught up with Jonathan Perelman, General Manager of Video & VP of Agency Strategy at BuzzFeed, to learn more about the company’s progress into online video […]

social-media-gavel

Legal 101: The Basic Rules of Doing Online Promotions Right

Social media promotions can help brands achieve several marketing objectives, such as growing brand awareness, generating consumer engagement and building brand loyalty – yet, the laws governing these online promotions are complex. Understanding the basic rules of the game is important to ensure marketers meet their objectives while limiting legal risk. Types of online promotions […]

WWDC

Apple Strengthens its Focus on Search at WWDC 2014

While Apple CEO Tim Cook did not make any hardware announcements during his 2014 Worldwide Developers Conference (WWDC) keynote, the company did address some significant changes to its operating systems for computers (Mac OS X “Yosemite”) and for smartphones and tablets (iOS 8). As expected, many of the announced changes were geared toward the developer […]

PinterestCoverPhoto

What Pinterest’s Maturation Means for Marketers

If you still view Pinterest as a glorified collage tool, think again. With the introduction of new features including advanced search, and new paid offerings, Pinterest is catching up to the likes of Facebook and Twitter. And unlike these more established platforms, it’s not too late for businesses just starting off on Pinterest to make […]