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Digital Marketing & Social Media Blog

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geofilter

Snapchat Geofilter Update Hints at Expanded Brand Opportunities

Earlier this week, Snapchat – the app famous for its self-destructing pictures and messages – announced its newest feature: Geofilters. Users in select markets can now add location-based filters (in the form of text or graphics ) as overlays over their snaps. Examples featured in the brand’s announcement video (below) include SoulCycle, The Getty Museum […]

Facebook Mentions

What’s Buzzing: Platform Updates, MTV Snaps & More

The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from Brazil. Twitter, on the other hand, seems ready to move on to the next big thing, saying […]

Bing

3 Bing Ad Updates Marketers Will Want to Know About

Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network, outlines the platform’s 2015 plans, which include expanding Bing’s reach, introducing new functionalities for advertisers and improving current ad opportunities. This post […]

video

What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading […]