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Star of FOX’s “The Mick” Claims #KidsAreDicks In Premiere Campaign

On New Year’s Day, FOX premiered their new parenting comedy series, “The Mick” starring Kaitlin Olson (It’s Always Sunny in Philadelphia) as Mickey, a woman without money or scruples – but plenty of hustle – who unexpectedly finds herself in charge of her sister’s spoiled children. In the weeks leading up to the premiere Mickey […]

The State of Voice Technology: Think in Beta or Get Left Behind

What the rise in voice technology adoption wave means for brands and marketers  With the onset of a new year and with minds fresh off of CES, it’s instinctual for brands and marketers to ponder what’s next for media and technology. But perhaps more important is for brands and marketers to examine consumer behavior and […]

What Marketers Need to Know About the Social Video Ad Trend

Today, Facebook announced In Stream Video Ads and Instagram Story Ads, two major ad product developments that build on the expected surge in advertiser spending on Social Video Ads. This has been a significant area of focus for all the social platforms. In the past few months, we’ve seen interesting uses for SnapAds, new Twitter […]

Canon Swaps Music Stands for Printers in Live Orchestra Performance

The phrase “work of art” typically doesn’t conjure up images of office electronics, working together in perfect harmony. But as the latest spot from Canon illustrates, this isn’t your typical printer. To demonstrate the efficiency and reliability of their imageCLASS printers, Canon asked a 19-person orchestra to perform a special arrangement of Beethoven’s 7th Symphony, […]

For the Truly Groundbreaking at CES, You’ll Have to Wait a Few Years

Five Ways to Beat the Hype Cycle Now   CES could be called the Peak of Inflated Expectations Conference because it focuses on technology and products that allure and excite, but don’t always last. At its best, CES gives us a glimpse into the future of consumer electronics and provides new ways of thinking about how […]