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360i Innovation Strategist Fitz Maro Recounts Cannes Lions Experience

360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual […]

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Mobile Search: What Marketers Need to Consider Beyond Website Content

Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google […]

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Amending the Alliance: A Sneak Peek into Yahoo Gemini’s Ad Enhancements

In a move that provides Yahoo with greater flexibility to monetize its search traffic, Microsoft and Yahoo announced in a recent press release that the online media giants have amended their search partnership to “improve the search experience, create value for advertisers and establish ongoing stability for partners.” The basic framework of the original agreement […]

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Millennials’ Modern Views of Family & Traditions Marketers Should Know

The idea of a traditional nuclear family – the married heterosexual couple living happily with their biological children – has heavily influenced American culture for the past several decades. Brand messaging around the family has, for the most part, remained equally outdated: consumers continue to see idyllic advertisements such as perfect families gathering for dinner, […]

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Twitter Launches Autoplay & Full-Screen Views for Video Content

Earlier this week, Twitter announced key enhancements for all native videos, GIFs and Vines within the platform. Following aggressive moves on the video content front earlier this year, Twitter’s rich media units will now autoplay in user timelines, across mobile and desktop. This means video units, including Vines and GIFs, will automatically play (while muted) […]