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Digital Marketing & Social Media Blog

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360i Wins Three IAB MIXX Awards in 2014 Program

We’re pleased to share that 360i is a three-time honoree in the 2014 IAB MIXX Awards, alongside client partners HBO, Oscar Mayer and Red Roof Inn. 360i was honored at the IAB MIXX Awards ceremony on September 30 with two Gold MIXX Awards and one silver distinction. The IAB MIXX Awards, now in their 10th […]

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360i Marketing Summit Post-Conference Guide

In September we hosted our 2014 360i Marketing Summit, welcoming an exclusive group of clients to New York for a day of networking and education. It was another conference for the books – an inspirational day for all, as we plan for the year ahead. Our speaker lineup this year included presenters from brands such […]

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360i Report: Facebook Relaunches Atlas

In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in 2013. The new Atlas will empower marketers to serve highly-targeted ads to Facebook’s 1.3 billion users beyond the Facebook environment itself – across […]

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What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one […]

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Influencer Spotlight: Catching Up with Jack Vale

Considered by many as one of YouTube’s first “original pranksters,” Jack Vale started his career in comedy by marketing a toy that made fart noises called “The Pooter.” Little did he know that his pranks would lead to an audience of more than 1.1 million YouTube subscribers and a gig producing and starring alongside Dean […]