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We’re Hiring Our First Ever Robot Intern

Calling all robots! This summer, 360i is hiring our first ever Robot Intern. One lucky, aspiring ad creative will have the opportunity to beam into our LA office via beam robot to work with our creative team on client briefs, attend internal meetings, present work and manage special assignments. In all, the internship will span four […]

Yahoo

What Verizon’s Acquisition of Yahoo Means For Marketers

Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an independent company and will make Verizon one of the largest players in online advertising. This post will explore some of the ways the acquisition may impact marketers. How a […]

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The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Marie Goldstein, social marketing manager at 360i, recently penned a piece for Adweek about the sweeping success of Pokémon Go and outlined the most critical takeaways for marketers. While there is much to say for the app’s advancement in connecting online and offline experiences through augmented reality, Goldstein makes the point that its true success lies in its generic […]

Latin America

Global Social Insights: The Social Media Consumption & Internet Penetration of Latin America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

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HBO Gives Fans the Chance to Appear On Air in the ‘Ballers’ Title Sequence

This past Sunday, HBO celebrated the Season Two premiere of Ballers by giving fans a chance to be featured in the show’s popular opening title sequence. Ballers cast member Dwayne “The Rock” Johnson kicked off the campaign with an video encouraging fans to share their own workout video with hashtag #BallersIntroContest. The social activation is running on Twitter and Instagram, and will culminate in a special, […]