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The Three Research Fundamentals 2016 Election Polling Missed

The results of the 2016 US Presidential election have been final for almost two weeks now, but Americans and the world at large remain stunned and highly skeptical of the age-old political mechanism used year after year to predict those results: the poll. From the outset the poll results were accepted as collective fact. But […]

Influencer Spotlight: Adventures in Food and Travel with Rachelle Lucas

Rachelle Lucas is a foodie with a zest for life and passion for travel. Rachelle runs the popular blog The Travel Bite, which she first started to document her life as an innkeeper.  As her wanderlust grew, she sold the inn to pursue travel writing full-time and has since been to over 45 countries in […]

The Marketer Must Read on Facebook’s Measurement Changes

This morning, Facebook released an update on measurement that exemplifies their leadership and commitment to transparency in the social space. As the largest global social platform in terms of monthly active users, it is important that Facebook continually audits and updates the data provided so that advertisers can appropriately buy and measure media to align […]

Fossil Expands Beyond Fashion In New Series with BuzzFeed’s Tasty

Last week, Fossil debuted an online video series in partnership with BuzzFeed’s Tasty. The new media campaign, “Behind The Hands Of A Tasty Producer”, is a first for both the brand and the platform. This is Fossil’s first non-fashion media partner, and the first time Tasty has worked with a fashion brand. The videos showcase […]

360i Named a Leader in New Research Report Evaluating Lead Agencies

Today, 360i has been named a Leader in Forrester Research, Inc.’s report: The Forrester Wave™: Lead Agencies, Q4 2016. 360i received the highest scores of any agency in the evaluation in the Strategy category – comprised of Corporate Vision and Corporate Culture – as well as the highest scores  in Campaign and Experience Development and […]