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Digital Marketing & Social Media Blog

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What’s the Value of a Facebook Fan in 2014?

With Facebook’s organic reach on the decline since late last year, many marketers have questioned if fan acquisition is still a viable strategy on the platform. After all, if unsupported posts are only seen by a handful of fans, then perhaps encouraging people to “Like” your page and engage with your content is no longer […]

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What’s Buzzing: Hyperlapse, Social Media Analytics & More

This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a first official look at the next iPhone. Also in the news, Twitter and Pinterest focus on providing better analytics to users, and Instagram releases a new app that easily […]

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Influencer Spotlight: Catching Up with Ian Padgham

You might have seen a few news headlines last week about a Vine artist who captured his wife’s pregnancy over the course of nine months. The result was a six-second snapshot of a maternity that has become one of the most-watched Vines of all time. The creator: Video producer and artist Ian Padgham (@Origiful), who […]

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Snapchat Advertising: Will Brands Pay to Play?

Snapchat is set to unveil a new service this fall that will serve users with ads, video clips and news articles. The service, rumored to be named Snapchat Discovery, would be the platform’s first form of monetization, and could potentially provide Snapchat with its first revenue stream. Among Snapchat’s reported 27 million users, its core users, […]

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5 Steps to Developing a Solid Social Media Strategy

For marketers, having a solid social media strategy has evolved from being a nice-to-have, to a must-have. Social media is not just about “real-time marketing”— and, in fact, social plays an important and growing role when it comes to helping shape the voice, tone and perceptions of your brand. Orli LeWinter, VP of Social Marketing Strategy […]