Corporate Twitter Wars: When Brands Banter, Consumers Win
Watching celebrities and talking heads duke it out publicly via social media has become a sometimes ugly (but most of the time hilarious) spectator sport that is commonplace in today’s digital age. With “Twitter wars” breaking out left and right, it’s hard to ignore the growing trend – and lately, more and more brands are getting in on ...
How to Evolve Copywriting for Social Media
Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s consumer base. It’s here that social copywriting begins and traditional copywriting ends. Today’s most successful community managers are ...
Calling All Startups: Join Our Next Startup Outlook Event
We’re getting ready to host our second Startup Outlook event next Wednesday, Nov. 28, at our NYC headquarters. If you haven’t registered yet, be sure to claim your spot via EventBrite or Meetup, as space is limited. For this event, we’ve hand-picked four of our favorite startups to show us how they are working with marketers to ...
Viggle-GetGlue Deal Pushes Social TV Forward
Two of the leading social TV apps, GetGlue and Viggle, are now one after a surprise merger announced yesterday. Viggle Inc. acquired its fellow social TV check-in and loyalty app with $25 million in cash, plus 48.3 in million shares, according to TechCrunch. For now, both apps will retain their names and brand identities. The ...
The Future of Viewability – New Report Outlines Key 3MS Findings
Today, 360i released a new report on The Future of Viewability, which addresses the challenge of ad viewability for marketers. The report summarizes a study led by the “Making Measurement Make Sense” (3MS) initiative, a multi-organization initiative comprised of the IAB, the 4As, the ANA and MediaLink. As part of the group’s core mission “to ...