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Digital Marketing & Social Media Blog

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This Father’s Day, Take a Page from Dad’s Playbook

360i’s Insights & Planning team constantly monitors the social landscape, seeking to better understand how and why consumers relate to brands. So, in honor of Father’s Day, we decided to investigate how people talk about one of the most universally-loved brands around: Dad. To learn more about why consumers love Dad, we used 360i’s social […]

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Sarah Hofstetter Named to Advertising Hall of Achievement

We’re excited to announce that Sarah Hofstetter, CEO of 360i, has been named to the 2014 Advertising Hall of Achievement, which honors the top young advertising talent in the industry. Sarah was the only one of two agency executives to make this year’s list. The Advertising Hall of Achievement is the industry’s premier award for […]

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What the World Cup Water Cooler Means for U.S. Brands

The World Cup has become big business for brands – even in America, where soccer (“football” to the rest of the world) has historically not enjoyed the same fanfare as it has internationally. Still, consumer interest here in the States is on the rise and marketers have been quick to follow. According to a recent […]

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What Marketers Can Learn from Obama’s Tumblr Q&A

Yesterday, President Obama took to Tumblr to answer questions around a topic of great importance for the platform’s millennial audience – the “Pay As You Earn” loan repayment program. While Q&A participants may have been disappointed to learn that .gifs are not, in fact, acceptable currency under the new plan, the conversation was engaging nonetheless, […]

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Bing Reiterates Importance of Schema Markup

While many people automatically turn to Google for information related to search, it can be helpful to remember that not all official search engine advice comes from Google’s Matt Cutts. Bing remains a credible resource for SEO guidance and is committed to sharing it with those that tune in. Duane Forrester, Microsoft’s Senior Product Manager […]