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Digital Marketing & Social Media Blog

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Bloggers As Brands: 5 Tips for Partnering with Today’s Influencers

Navigating the relationship between brands and bloggers has grown in complexity as more and more bloggers are establishing their own personal brands with their own image to promote and protect. Long gone are the days when an influencer’s footprint was limited to a blog. Many of today’s influencers are creating massive followings through book deals, ...

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Google Continues AdWords Evolution with Changes to Ad Rank

Google has announced that they are making a change to Ad Rank, the formula that determines the order in which ads appear on a search engine results page. Previously, Ad Rank was determined by two factors: Quality Score and Max CPC. Per this announcement, Google is throwing a third factor into the mix: expected impact ...

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A New Perspective on Relationship Marketing through Tinder

Aiming to understand key elements of consumer engagement, the Insights team at 360i has found clues from an unlikely source: Tinder. Tinder, a new age dating platform, is an easy-to-use app that connect singles with a few taps on a smartphone. It has received a firestorm of attention since its launch late last year, garnering ...

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Inspired Speaker Series: 360i to Host Mozilla’s Christian Heilmann on 10/24

This Thursday, Christian Heilmann – Principal Evangelist at Mozilla – is stopping by 360i’s New York HQ to give a talk on the future prospects of HTML5. This event is free and open to the public. In his presentation, entitled “HTML5 Beyond the Hype: Current Issues & Near-Future Solutions,” Christian will show what HTML5 can ...

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What’s Buzzing: Diesel Mission #4, Mixhibit Memories & More

This week brought Facebook privacy setting updates for teens on Facebook, some new apps from Smirnoff and VH1 as well as the launch of #Mamming, a new campaign that’s raising massive awareness for Breast Cancer Awareness Month. Facebook Updates Privacy Settings for Teens Facebook updated its privacy settings for teens (defined as users aged 13 ...