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Digital Marketing & Social Media Blog

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emarketer

Q&A: 360i’s Jessica Sanfilippo on Display Ad Pricing

eMarketer, the industry-leading research firm for marketing in a digital world, recently caught up with Jessica Sanfilippo, Group Media Director at 360i, to discuss the multiple factors influencing desktop display CPMs. Below is a sneak peak of her interview. You can read the full report on eMarketer. On trends regarding display CPM price changes: “We’ve […]

qs3

Google Settles the (Quality) Score with New Whitepaper

While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague understanding of how it works. Google recently released a guide to Quality Score and how to best use it when optimizing an account, along with an updated video on […]

grooveshark

5 Questions with Sam Tarantino, CEO of Grooveshark

The pioneering music streaming site Grooveshark is still swimming after all these years. First launched in 2006, Grooveshark is continuing to inspire its community of artists and music lovers – and creating new advertising offerings to connect brands with relevant audiences via online radio. We recently caught up with CEO Sam Tarantino to learn more […]

LainaMorris

AutoTrader.com Enlists Overly-Attached Girlfriend for New Campaign

She’s baaaack. YouTube star and beloved Internet meme Laina Morris (a.k.a. “The Overly Attached Girlfriend”) is starring in a new campaign for AutoTrader.com to help the brand reach a younger generation of car buyers. And she’s just as creepy – err, enthusiastic – as ever. Morris is the centerpiece for AutoTrader.com’s “#MyCarMyWay” digital spot, in […]

tyleroakley

How Social Media is Redefining ‘Celebrity’ Partnerships

With more than 4.6 million subscribers and 2.2 million Twitter followers, content creator Tyler Oakley’s YouTube videos often command larger audiences than many TV shows. And popular fashion and lifestyle blogger Emily Schulman was recently referred to as the Martha Stewart of our generation. Digital influencers like Oakley and Schulman represent a new breed of […]