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Digital Marketing & Social Media Blog

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A New Perspective on Relationship Marketing through Tinder

Aiming to understand key elements of consumer engagement, the Insights team at 360i has found clues from an unlikely source: Tinder. Tinder, a new age dating platform, is an easy-to-use app that connect singles with a few taps on a smartphone. It has received a firestorm of attention since its launch late last year, garnering ...

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Inspired Speaker Series: 360i to Host Mozilla’s Christian Heilmann on 10/24

This Thursday, Christian Heilmann – Principal Evangelist at Mozilla – is stopping by 360i’s New York HQ to give a talk on the future prospects of HTML5. This event is free and open to the public. In his presentation, entitled “HTML5 Beyond the Hype: Current Issues & Near-Future Solutions,” Christian will show what HTML5 can ...

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What’s Buzzing: Diesel Mission #4, Mixhibit Memories & More

This week brought Facebook privacy setting updates for teens on Facebook, some new apps from Smirnoff and VH1 as well as the launch of #Mamming, a new campaign that’s raising massive awareness for Breast Cancer Awareness Month. Facebook Updates Privacy Settings for Teens Facebook updated its privacy settings for teens (defined as users aged 13 ...

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Pinterest Tests Paid Opportunities for Brands

Pinterest has confirmed that it has begun testing promoted pins – the next big step in its evolution to becoming a profitable social media platform. During this initial test, content from a handful of select brands will start appearing at on top of Pinterest search results and category feeds, on both desktop and mobile. While ...

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Real-Time Marketing Takes a Lot More Than One Tweet

Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen the “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time ...