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Social Media Cheat Sheet 5.0: A Marketer’s Guide to Today’s Platforms

With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes we had in the social landscape. As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in […]

Reimagine (Almost) Everything: Building the Right Offense

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the New Year, we’re sharing a page from our Marketing Leadership Playbook week by week, to help set […]

Google Rolls Out Major Changes to Search Results Page Layout

The online marketing industry was abuzz last week when news leaked that Google paid search text ads on the right hand rail will disappear on commercial queries. Over the weekend, Google confirmed the following changes: Desktop and tablet will now show up to a maximum of 4 top ads (previous max of 3 top ads) […]

Millennials’ ‘Live Now’ Mentality: Short-Term Thinking & Spending Habits

Millennials’ entrance into the workforce during a time of high financial insecurity resulted in a “Live Now” mentality centered around living in the moment and prioritizing quality of life over financial savings. In a recent MediaPost article, our Associate Strategist Celinne Da Costa outlines how marketers can tap into Millennials’ “Live Now” mentality, becoming trusted […]

Reimagine (Almost) Everything: Why Will They Listen to Why Will They Care

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to help set […]