Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Digital Marketing & Social Media Blog

Recent
fbooklanguage

Facebook Adds Language-Based Hispanic Targeting for Advertisers

Facebook has introduced new language-based targeting segments to help advertisers deliver more relevant messages to Hispanic users in the United States. Building on the US Hispanic affinity segment brought to market in 2013, the new targeting capabilities allow marketers to reach Hispanics according to their language preferences – Spanish-dominant, bilingual or English-dominant – and are […]

GuidedSearch

Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]

graph-512

360i Launches Data-Driven Engine to Drive Better Search Performance

Today, we’re excited to announce the launch of 360i’s Digital Nervous System (DNSTM), a proprietary technology platform engineered to drive search marketing performance. Devised and built over several months by our agency’s Product Development team, the tool monitors the health of paid search marketing campaigns and reverse-engineers Google’s Quality Score to automatically make recommendations that […]

whatscooking

What’s Buzzing: Spider-Baby, Double Down Dares & More

With so many platform updates coming in from Twitter and Facebook lately, we’re not surprised to see an update from Instagram this week. In an effort to further personalize the platform, the photo-sharing app is tailoring each user’s Explore page to contain top content that has been “Liked” by people they follow. In other news, KFC […]

coverwaiting

The Waiting Game: A 360i Study on Consumer Downtime

The 360i Insights group* recently contributed a piece to Forbes that takes an imaginative perspective on social spaces, identifying white space for consumer engagement during consumer downtime. We found that this strong undercurrent of downtime is fueling a massive social conversation around “waiting.” Identifying this opportunity to learn about culture and consumer behavior, we listened […]