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Digital Marketing & Social Media Blog

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360i & Mashable Partner to Bring Velocity to Brand Marketers

We’re thrilled to announce a strategic partnership with Mashable that will allow 360i to become the first company to gain access to Mashable’s Velocity platform, a technology that predicts and tracks the viral lifecycle of digital media content. The flagship collaboration marks the first time that Mashable has provided an external source access to Velocity. […]

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What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More

It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are gearing up for next week’s World Cup kick-off and Instagram unleashed a series of new editing features within […]

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Foursquare, Swarm and the Future of Location-Based Personalization

Most of us in the digital space are familiar with Foursquare, the location-based app launched in 2009 to allow users to easily meet up with friends and discover great places. Foursquare’s user base of more than 50 million people has generated more than 6 billion check-ins – with 2 million businesses leveraging the Merchant Platform […]

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360i Wins Four North American Effie Awards

We’re pleased to share that 360i is a four-time honoree in the 2014 North American Effie Awards, alongside client partners Hanes, Oreo and Oscar Mayer. Winners were announced at a June 5 gala held in New York, where 360i was awarded two Gold Effie Awards in addition to a Silver and Bronze distinction. The North […]

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Bing Ads Go the Way of Google’s Enhanced Campaigns

Last year, Google announced an update to its advertising model – called Enhanced Campaigns – that formally ushered all marketers into the mobile era. Now, Bing has unveiled its own variation that will combine desktop and tablet traffic together, providing advertisers with a better and more efficient advertising experience. The challenges for sophisticated marketers will […]